Spotify And OpenAI Collabs To Test Voice Translation Feature For Podcasts

Spotify, a popular audio-streaming giant, has announced a new tool powered by artificial intelligence (AI) to translate podcasts into multiple languages. This feature is set to transform the way listeners engage with their favourite content.

Spotify's translation tool, powered by Microsoft-backed OpenAI's recently launched voice generation engine, aims to produce translated podcast episodes that properly replicate the original speaker's manner and tone, transcending the constraints of traditional dubbing. This implies that when listening to their favourite shows in languages other than the original, audiences can anticipate a more immersive and authentic experience.

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Spotify has teamed with notable podcasters such as Dax Shepard, Lex Fridman, Monica Padman, Bill Simmons, and Steven Bartlett. Initially, selected episodes from the platform's large catalogue will be available in translated versions in Spanish, French, and German. This strategic decision is likely to greatly increase the global audience for these successful podcasts, consolidating Spotify's position in the podcasting business.

In recent years, Spotify has pursued an aggressive approach to building its podcast business, recognising the potential for higher engagement levels and improved advertising revenue inside this format. However, the company's operating expenses increased faster than its revenue growth last year as a result of its aggressive attitude.

Spotify has also faced issues in the advertising market, with businesses cutting back on ad expenditure owing to rising interest rates and inflation. As a result, the firm is attempting to improve the value proposition it provides to advertisers through features such as AI-powered translations, which could possibly revitalise the advertising potential of podcasts on its platform.

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Spotify's forays into AI-powered podcast translation aim not only to appeal to its existing user base but also to attract a more diversified and worldwide audience.