- By Alex David
- Tue, 01 Jul 2025 06:31 PM (IST)
- Source:JND
Swiggy has added a new two-week-old in-app tab called the ₹99 Store, designed for price-sensitive users, especially Gen-Z and other budget-minded eaters. Each single-meal item comes in at a flat 99 rupees, and delivery is free when shoppers choose the Eco Saver plan.
What is the ₹99 Store?
The 99 Store.Net is a fixed-price and curated group of deals that includes:
- Meals priced at ₹99 flat
- Free delivery via Eco Saver mode
- Quick-prep dishes for fast service
- Dish-first layout for easy browsing
The feature has already rolled out across 175+ cities, including:
- Metros: Bengaluru, Hyderabad, Delhi
- Tier-2 hubs: Patna, Mysore, Tirupati, Dehradun
What's on the Menu?
Customers may mix and match picks like:
- North & South Indian combos
- Biryani and rolls
- Noodles and burgers
- Pizzas and cakes
The firm says the new store aims for a balance between variety, speed, and price, making it suitable for college students, entry-level workers, and any busy person seeking dependency and, low-cost meals.
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Why It Matters
Swiggy’s CEO Rohit Kapoor has said that the ₹99 meal is “not just a price point—it’s a promise.” To back that promise, the firm collaborated closely with restaurants and delivery partners, ensuring that quality stays high even as prices stay low. This careful balancing act puts Swiggy at the front of the growing demand for budget-friendly daily meals in cities and in smaller towns.
Conclusion
By launching the ₹99 Store, Swiggy is betting that Indian customers will always put value first, hoping to turn one-time diners into loyal fans. With broad service reach and price that feels friendly, the initiative has the potential to rethink what budget eating looks like in the online delivery world.