- By Ashish Singh
- Tue, 16 Apr 2024 12:32 PM (IST)
- Source:JND
YouTube has been striving to reduce the use of ad blockers in order to grow its YouTube Premium subscription business. The Google-owned video streaming service has already asked that users choose paid subscriptions rather than ad-blockers in order to access ad-free content, and it has begun to restrict users who use ad-blockers. In a recent update, the business stated that users who use third-party ad-blocking software may experience buffering issues or receive an error notice stating, "The following content is not available on this app."
This follows the company's efforts to get people to upgrade to YouTube Premium or accept advertisements while watching videos last year. Furthermore, the tech giant began to prohibit users who had ad-blocking extensions active from viewing the videos.
YouTube has now made it very clear that third-party applications are not permitted to disable adverts due to policy reasons. This is because it is unfair to producers and keeps them from receiving payment based on their views. The blog seems to be directed against mobile ad-blockers, such as AdGuard and others, which essentially let users open YouTube within the app for a seamless experience.
YouTube states, "We only permit third-party apps to use our API when they abide by our API Services Terms of Service." "We will take appropriate action to protect our platform, creators, and viewers when we find an app that violates these terms."
Just like last year, the digital giant has once again urged fans to opt for ad-free YouTube Premium if they do not want to be plagued by advertisements while watching their favourite creator's video. With this, YouTube appears to have joined the fight against ad-blockers and may eventually ban them entirely.