Celebrities And Their Official Trademarks: King Khan, Captain Cool And More

Celebrity Trademarks:  The world has always been influenced by celebrities, and in this era of globalisation, celebrities are not just performers. They are the brands, and some of them are the names that are worth a million dollars. With the rise of social media, online shopping, and everything being at your fingertips, the identity protection of these celebrities holds utmost importance. There are plenty of reasons and benefits for celebrities to trademark their names, catchphrases, images, logos, and even unique things about them.

Trademarks help celebrities to police the unauthorised use of their names or catchphrases that might mislead people into thinking that they are associated with them. To learn more about celebrity trademarks, let’s take a look at celebrities who have trademarked themselves, according to the data on the Indian Trademark Registry, USPTO (United States Patent and Trademark Office), EUIPO (European Union Intellectual Property Office) and Chartered Institute of Trade Mark Attorneys (CITMA).

List Of Celebrities And Their Official Trademarks:

Celebrities	Notable Trademarks
MS Dhoni	Captain Cool
Shah Rukh Khan	SRK, King Khan
Taylor Swift	THIS SICK BEAT?, TAYLOR SWIFT and over 300 others
Kim Kardashian	Kardashian Kollection
Kylie Jenner	Kylie and Kylie Cosmetics
Beyoncé	BEYGOOD, IVYPARK and BEYHIVE
Amitabh Bachchan	His name, voice, image and signature
Salman Khan	Being Human
Virat Kohli	One8 brand
Dwayne Johnson	The Rock
Beyoncé and Jay-Z	Blue Ivy Carter (Daughter’s name)
Kanye West	YEEZY and KANYEWEST
David Beckham	Beckham, DB07
Usain Bolt	His victory pose
Adele	Adele
Megan Thee Stallion	Hot Girl Summer, cover music, merchandise, and catchphrases

1. MS Dhoni

Mahendra Singh Dhoni was making a buzz on the internet for trademarking his loving nickname -Captain Cool. The name is dedicated to his strong yet calm and cool gameplay, even in high-pressure situations. As of June 2025, his trademark application has been accepted by the Indian Trademark Registry under Class 41. Notedly, only if no opposition comes forth by October, the name Captain Cool will be trademarked under MS Dhoni to license, market, and commercialise.

Celebrity Official Trademarks (Image Credit: Instagram) 

2. Shah Rukh Khan

Shah Rukh Khan is lovingly known as the King of Bollywood by his fans from around the world. He has trademarked his names, SRK and King Khan, to ensure his brand protection across entertainment, merchandise, and online spaces. This also helps to avoid misuse and cashing in on his global popularity.

Celebrity Official Trademarks (Image Credit: Instagram) 

3. Taylor Swift

The world-famous American singer and songwriter, Taylor Swift, is a true branding master. She has trademarked over 300 things that are associated with her, including her name and her fan base's name. All of these trademarks are there, so that she can dictate what else she wants to put her name on and grow her empire.

Celebrity Official Trademarks (Image Credit: Instagram) 

4. Kim Kardashian

Kim Kardashian's trademarks include KKW and Kardashian Kollection, which are jointly owned by Kimsaprincess, KhloMoney and 2Die4Kourt. The trademarks protect her products and maintain exclusivity for her brand in a competitive market.

Celebrity Official Trademarks (Image Credit: Instagram) 

5. Kylie Jenner

Kylie Jenner has trademarked her name and her billion-dollar beauty empire. The trademarks, Kylie and Kylie Cosmetics, helped her secure her brand's worldwide recognition and business success.

Celebrity Official Trademarks (Image Credit: Instagram) 

6. Beyoncé

Beyoncé's trademarks are BEYGOOD, IVYPARK, BEYHIVE and many more to highlight her music, fashion, and charity. These trademarks help her to keep a tight grip on her brand and fund her business ventures in entertainment and charity.

7. Amitabh Bachchan

Bollywood’s Big B, Amitabh Bachchan, has trademarked his name, voice, image and signature. The action safeguards his larger-than-life identity used in advertisements, deepfakes, and online content.

8. Salman Khan

Who doesn’t know about Salman Khan’s home brand - Being Human? It is both a charitable foundation and a global fashion brand. The trademark supports his charity work and protects him from celebrity theft for commercial success.

Celebrity Official Trademarks (Image Credit: Instagram) 

9. Virat Kohli

Virat Kohli has trademarked his One8 brand, which is a reflection of his jersey number 18. The cricket star has trademarked the name for his apparel and lifestyle products, due to protection issues.

Celebrity Official Trademarks (Image Credit: Instagram) 

10. Dwayne Johnson

Dwayne ‘The Rock’ Johnson holds trademarks on his famous name, The Rock and other WWE catchphrases to protect his marketable identity.

Celebrity Official Trademarks (Image Credit: Instagram) 

11. Beyoncé and Jay-Z

The couple has together trademarked their daughter Blue Ivy Carter's name to keep others from capitalising on her identity.

Celebrity Official Trademarks (Image Credit: Instagram) 

Also Read: BLACKPINK Jennie Officially Acquires Trademark For Her English Name Jennie Ruby Jane: Report

12. Kanye West

Kanye West's trademarks include YEEZY and KANYEWEST to protect his fashion and music lines.

Celebrity Official Trademarks (Image Credit: Instagram) 

13. David Beckham

David Beckham's trademarks, Beckham and DB07, are primarily about fashion and sporting products and are officially under his name to protect his worldwide brand.

Celebrity Official Trademarks (Image Credit: Instagram) 

14. Usain Bolt

Usain Bolt has registered to trademark for his signature victory pose, to use as a logo for merchandise. The unique trademark stands out and makes a point that poses can also be valuable assets.

Celebrity Official Trademarks (Image Credit: Instagram) 

15. Adele

Adele's trademark protects her name for music and performances so that her brand stays unique and her followers are not confused by other unauthorised merchandise.

Celebrity Official Trademarks (Image Credit: Instagram) 

Also Read: MS Dhoni Files Trademark Application For Phrase 'Captain Cool', Confirms Trade Marks Registry Portal

16. Megan Thee Stallion

Megan Thee Stallion's trademarks range from Hot Girl Summer and catchphrases, which all allow her to help her grow her cultural influence.

Celebrity Official Trademarks (Image Credit: Instagram) 

With the rise of digital media and the global trade era, trademarks have become a necessary asset for celebrities to protect their personalities and extend their reach. By trademarking logos, photos, taglines, and even movements, celebrities are not just safeguarding themselves from unauthorised promotions under their names but also opening the door to new business markets across the world.