- By Ridam Sharma
- Thu, 13 Feb 2025 01:14 PM (IST)
- Source:JND
India’s Top 10 Most Famous OTT Platforms: Over some years, India has witnessed a rapid rise in Over-the-Top (OTT) streaming platforms. The major reason for the rise of OTT platforms is the affordability and availability of high-speed internet connections in every household, which skyrocketed the demand for digital entertainment platforms. Initially, YouTube was the only hub of entertainment for youngsters across the nation. With Western influence, Netflix started making a top-notch business in India, which gave the stage to other competitive OTT apps like Amazon Prime, Disney+Hotstar and many others.
The OTT platforms have transformed the way Indians consume content. They gave the audience a diverse range of movies, web series, documentaries and live TV, which was new to the population of crores. From international giants like Netflix and Amazon Prime Video to homegrown platforms like Disney+ Hotstar and ZEE5, the Indian OTT market is booming and shining like a superstar and in some cases even more than Bollywood films.
Take a look at India’s top 10 most famous OTT platforms, their unique flair and their subscription plans:
| OTT Platform | Subscription Plan |
| 1. Disney+ Hotstar | -Mobile (Ad-Supported plan) - Rs 149 / 3 months and Rs 499 / year -Super (Ad-Supported plan) - Rs 299 / 3 months and Rs 899 / year -Premium (Ad-Free plan) - Rs 299 / month (Can only be purchased via web browser), Rs 499 / 3 months and Rs 1499 / year |
| 2. Amazon Prime | - Prime Monthly: Rs 299 - Prime Quarterly: Rs 599 - Prime Yearly: Rs 1,499 |
3. Netflix | - Mobile: Rs 149/month - Basic: Rs 199/month - Standard: Rs 499/month - Premium: Rs 649/month |
| 4. Zee5 | - Premium 4K, All languages: Rs 1299/year and Rs 299/month - Premium HD, All Languages: Rs 999/ year and Rs 199/month - South 4K - Only South Languages: Rs 749/year and Rs 149/month |
| 5. JioCinema | - Free for Jio users - Premium: Ad-Free content (except sports and live) - Rs 29/Month - Family: premium plan up to 4 devices - Rs 89/month |
| 6. SonyLiv | - Mobile Only: Rs 699/ year - LIV Premium: Rs 1499/year and Rs 399/month |
7. ALTT | - Premium Monthly: Rs 179 - Trial: Rs 99 - Premium Quarterly: Rs 299 - Premium Annual: Rs 549 |
| 8. Youtube | - Individual Rs: 149/month - Family: Rs 299/month - Student: Rs 89/month |
9. MX Player | - Free For All |
10. Eros Now | -Monthly: Rs 49 -Quarterly: Rs 79 -Annually: Rs 399 |
1. Disney+ Hotstar
Owned by Walt Disney, Disney+ Hotstar is the most-watched OTT platform in India, currently. It was launched in India in 2015 (as Hotstar), however, the company rebranded itself in 2020, which turned out to be one of the successful business strategies of its time. The exclusive rights to stream live IPL matches, cricket tournaments and original series like Night Manager brought the most amount of viewers to the platform.
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2. Amazon Prime
Amazon Prime has been the most direct competitor of Netflix in India, which made it the second most famous OTT platform in India. Other than diverse original projects like Mirzapur, The Family Man, Paatal Lok, and Made in Heaven, the affordable pricing with added Prime benefits are the most highlighted features of this classic OTT platform.
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3. Netflix
Initially, Netflix was the most famous OTT platform launched in 2016 in India. Collaborating with leading Hollywood and Bollywood stars, top-notch brand endorsements, quality content with original storylines like Sacred Games, Squid Game, Kota Factory and Lust Stories along with high-end technology made it the global streaming giant worldwide, not just in India.
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4. Zee5
Known for its Desi content and original movies like Mrs., which is making a buzz on the internet lately are the reason for the continuous rise of this streaming platform. The platform also provides affordable subscription plans to its consumers. It also garnered massive viewers for its live TV and regional movies and shows.
5. JioCinema
Another Indian OTT platform, which is owned by India’s richest person Mukesh Ambani is making a place for itself in the entertainment market with its key streaming shows from HBO and Paramount. The pocket-friendly OTT platform is famous for streaming live cricket matches and live TV and it also has free access for Jio users.
6. SonyLiv
Sony LIV is the perfect OTT platform to watch with family. It is known for its exclusive access to popular Sony TV serials and live sports like UEFA Champions League and WWE. It also provides premium original content like Scam 1992 and Gullak, which gathered a huge list of viewers for the platform.
7. ALTT
Formerly, known as ALT Balaji, this OTT place is a digital revolution of the Indian soap opera era. ALTT is famous for its bold, explicit story content. It is owned by Ekta Kapoor.
8. Youtube
YouTube is the largest free video streaming platform in India, which offers diverse content across genres. Many YouTubers are leading a successful life, thanks to this platform. As the boomer generation is becoming more digitally-awakened the YouTube platform has been on the rise since then. From movies, and web series to vlogs and educational videos, YouTube has something for everyone.
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9. MX Player
Owned by Amazon, MX Player offers free streaming of a massive collection of Bollywood films, regional movies, TV shows, and Hollywood movies across multiple Indian languages.
10. Eros Now
Eros Now offers premium international content with high production value. Its popular Eros Now originals include blockbuster hits like Metro Park, Smoke and Flesh. Though it lacks a vast library, its focus on quality over quantity attracts a niche audience.
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As digital entertainment is rapidly on the rise, with often new updates, streaming in India is also changing and shaping the modern-India entertainment industry.
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