• Source:JND

Actors Being Brand Ambassadors Of Government Schemes:  Bollywood stars promoting a government scheme in India is not new. These humble actions by actors, who have a fandom of millions, help the government to reach out to the mass population of the country. Not only does their participation increase the reach of the schemes, but it also gives the campaigns an air of authenticity. Legendary actors like Amitabh Bachchan have been the face of various government campaigns. He has been a supporter of the Swachh Bharat Mission, which promotes cleanliness and sanitation, and has been the brand ambassador of Gujarat's Khushboo Gujarat Ki campaign, which greatly increased tourism in the state. On the other hand, Bollywood’s Khiladi Akshay Kumar has been a supporter of campaigns such as Beti Bachao Beti Padhao, which promotes gender equality and education for girls.

Nawazuddin Siddiqui has also been a brand ambassador of a government-led scheme, Uttar Pradesh's Samajwadi Kisan Beema Yojna, which is to provide insurance to farmers. His rural roots made him an apt candidate for this role. Aamir Khan, famous for his social campaigns, endorsed Maharashtra's Jalyukta Shivar scheme, which is dedicated to water conservation.

Bollywood divas are no less, unconventional beauty Vidya Balan and iconic Priyanka Chopra have been involved in government campaigns. Vidya endorsed sanitation through her partnership with Swachh Bharat Abhiyan, and Priyanka was part of the Incredible India endorsement campaign along with Amitabh Bachchan.

List of 20+ popular actors being brand ambassadors for government schemes:

Brand Ambassador Government Scheme/Campaign
Amitabh Bachchan City Compost Campaign, Pulse Polio, Swachh Bharat Abhiyan
Priyanka Chopra Incredible India
Vidya Balan Samajwadi Pension Yojana, National Sanitation Ambassador
Salman Khan Arunachal Pradesh Tourism Ambassador, Swachh Bharat Abhiyan (BMC)
Madhuri Dixit MAA- Mothers Absolute Affection’
Shah Rukh Khan West Bengal Brand Ambassador
Deepika Padukone Indian Psychiatric Society
Dia Mirza Swachh Saathi
Nawazuddin Siddiqui UP farmers’ scheme Samajwadi Kisan Bima Yojna
PV Sindhu Central Reserve Police Force (CRPF)
Sachin Tendulkar Anti-liquor and antidrug campaign of Kerala
Sakshi Malik Beti Bachao, Beti Padao campaign” in Haryana
Aamir Khan Formerly Incredible India
Yash & Wife Radhika Pandit Govt-Aided Mass Marriage Scheme
Yami Gautam Himachal Government's Global Investors’ Meet 2019
Varun Dhawan Skill India Campaign
Suniel Shetty National Anti-Doping Agency (NADA)
Baba Ramdev Yoga and Ayurveda in Haryana
Kangana Ranaut U.P.'s 'one district-one product' scheme
Sonu Sood Delhi government’s ‘Desh Ke Mentors’ programme

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