• Source:JND
Add as a preferred

Popular Indian Brands and Their Taglines:  Indian brands have made a significant mark in the global market, often distinguished by their catchy and memorable taglines. These taglines not only encapsulate the essence of the brand but also resonate with the cultural and emotional sentiments of the Indian populace. One of the Made In India brands is Amul known for its dairy products, Its tagline, "The Taste of India," reflects the brand's commitment to quality and its deep-rooted connection with India. Similarly, Pepsi's slogan, "Yehi hain right choice baby," cleverly blends Hinglish, which appeals to youth and adds to the brand's modern and vibrant image.

Thumbs Up, a popular soft drink, uses the tagline "Taste The Thunder," which evokes a sense of excitement and energy, aligning perfectly with the brand's adventurous spirit. In the realm of household products, Surf Excel's slogan "Daag Acche Hain" (Stains are good) cleverly turns a negative into a positive, promoting the idea that stains are a part of life and can be tackled with their detergent.

In the technology sector, brands like Idea Cellular have made a mark with their slogan "An Idea Can Change Your Life," promoting innovation and the transformative power of communication. Lifebuoy, a leading soap brand, uses the tagline "Lifebuoy Hai Jahan, Tandrusti Hai Wahan" (Where there is Lifebuoy, there is health) to reinforce its commitment to hygiene and health.

These taglines not only serve as marketing tools but also make a lasting impression in the hearts of consumers. Taglines elevate the brand's values, mission, and emotional connection with the audience. As Indian brands continue to evolve, their taglines will also adapt to changing consumer sentiments and cultural shifts to stay relevant in a competitive market landscape.

Let's take a look at the list of 70+ popular Indian brands with their taglines: 

Brand Name  Tagline
HDFC  We understand your world
Dish TV Wish karo Dish Karo
Coca Cola Thanda Matlab Coca Cola
Parle-G G for Genius
Dollar Club Fit hai boss!
Dettol Be 100% Sure
Nirma Naye Zamane Ke Ziddi Daagon Ke Liye / Doodh si safedi
Ponds Every woman is worth it!
Lifebuoy Lifebuoy hai jahaan…tandurusti hai wahaan!
Surf Excel Daag acche hain! / Surf Excel hai na!
Eveready Give me red
Amul Utterly Butterly Delicious
Bagpiper Khoob Jamega Rang Jab Mil Bhaitenge Teen Yaar Aap, Mein Aur Bagpiper
Britannia Good Day!
Brooke Bond Taj Mahal Tea Wah Taj; Sirf Chai nahi ye hai Taj
Fevicol Fevicol Ka Mazboot Jod Hai Tootega Nahi!
Cadbury  Kuch meetha ho jaye
Coca Cola  Thanda Matlab Coca Cola!
Frooti Mango Frooti Fresh ‘N’ Juicy
Ghari  Pehle Istemal Kare Fir Vishwas Kare
HDFC  Life Sar Utha Ke Jiyo
Fevicol  Jis Desh Mein Ganga Behti Hai, Us Desh Mein Fevicol Bhi Behta Hai!
Hero Honda  Desh ki dhadkan / Fill it, shut it, forget it
Hutch  Wherever You Go, Our Network Follows
Amul The Taste of India
Bosch  Invented for life
Tata  AIG With you always
Thumbs up  Taste the thunder / Aaj Kuch Toofani Kartey Hain
Raymond  The Complete Man
Idea  An idea can change your life / What an idea sirji!
Cafe Coffee Day  A lot happens over coffee
Kingfisher  The king of good times
Mentos  Dimaag ki batti jala de
LIC  Zindagi ke saath bhi, zindagi ke baad bhi
Pepsi  Yehi hai right choice, baby / yeh dil maange more / yeh pyaas hai badi
Asian Paints  Har Ghar Kuchch Kahta hein.
Air Deccan  Simplifly.
Rasna  I love you Rasna.
Aaj Tak  Sabse tez
Kit Kat  Have a break, have a Kit Kat / Kit Kat break banta hai
Accenture  High performance delivered
Lays  No One Can Eat Just One
Alpenliebe  Meethe Mein Atka, Spicy Ka Jhatka
L’Oreal  Because I’m worth it
Amul Macho  Bade Aaram Se
Axis Bank  Badti ka naam zindagi
Bajaj   Hamara Bajaj
MDH   Asli Masale Sach Sach MDH MDH
Boost  Boost is the secret of my energy
Ceat  Born tough
Maggi noodles  Fast to cook, good to eat.
Tata salt  Desh ka namak.
Kurkure  Tedha hai par mera hai.
Center Fresh  Zubaan Pe Rakhe Lagaam
Close Up  Taazgi Jo Paas Laye
Colgate  Kya Aapke Toothpaste Mein Namak Hai?
Complan  I am a Complan boy
Melody  Melody Hai Chocolaty / Melody Khao Khud Jaan Jao / Yeh Melody Itni Chocolaty Kyun Hai?
Mirinda  Zor Ka Jhatka Dheere Se Lage
Mountain Dew  Darr Ke Aage Jeet Hai
Navratna  Thanda Thanda Cool Cool
OLX  Yahan sab kuch bikta hai
Onida  Neighbour’s, envy, owner’s pride
Paytm  Paytm Karo
Perk  Thodi si pet puja
Radio Mirchi  Mirchi Sunne Wale Always Khush!
Red FM  Bajate raho
Reliance  Karlo Duniya Mutthi Mein
Star Plus  Rishte Wahi, Soch Nayi
The Indian Express  Journalism of Courage
Uncle Chipps  Bole Mere Lips, I Love Uncle Chipps
Vicks  Vicks Ki Goli Lo Khich Khich Dur Karo
Cadbury 5 star  Jo Khaaye, Kho Jaye
7up  I feel up

Read Also: List of 100+ Indian Government Schemes And Their Benefits: PMAY, Ujjwala Yojana And More

Read Also: Top 50+ Google Googly Questions With Answers To Test Your Brainpower