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Viral Video: Girls’ family celebration for her first period is winning hearts online. A video she shared on Instagram shows a touching and joyful ritual, quickly going viral with over 14 million views. In the clip, Aayusha, stands at the doorway as her family honours this important milestone in her life. Overcome with emotion, she can be seen crying while her family showers her with love and respect. In a remarkable moment, all the male members of the family, from youngest to eldest, place money at her feet and touch her feet.

The caption on the video reads, “POV: Your family celebrates your first menstruation this way.” This practice is part of longstanding traditions in many regions of India. Ceremonies like Ritu Kala Samskara or the “Half-Saree” ritual, especially common in the South, mark a girl’s transition into womanhood and are celebrated with joy, respect, and family togetherness.

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Watch The Viral Video:

 
 
 
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A post shared by Aayushaaaaa🫶🏻 (@its_aayushaaa)

The video is being praised widely for highlighting love, respect and the importance of celebrating women’s milestones, showing how traditions can be both meaningful and heartwarming. "Every girl deserves to be treated this way," a user wrote. "This issssooo puree and respectful," a second user wrote.

"I remember my 1st time so vividly.. I was in the 9th standard, and I didn’t have a phone. I was told by my mom to lock myself in a room (my mom’s progressive, it’s not her fault ), it was because of my maternal grandmother. I didn’t understand why. I asked my mom WHY? She didn’t have an answer. My dad wasn’t home. He came later in the evening and asked Mom where I was. She told her. He came to my room. I was embarrassed because it was sth new for me, so I didn’t open the door. But he insisted. I opened the door, sat me down, hugged and kissed me, and told my mom the door would not be locked and I could do whatever I wanted. At that moment, I felt so proud to be his daughter. My dad’s no more. I miss him so much. Anyway, god bless you," a third user shared her experience.

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"I remember my first period very clearly.. For five days, only my favorite dishes were prepared..On the last day, I received new clothes, plenty of sweets, and gifts from everyone... As part of our Marathi tradition called otibharne..a ceremonial offering that includes coconut, a saree, rice, and haldi–kumkum..I experienced my very first oti," shared a fourth user.