- By Shailvee Tiwari
- Mon, 22 Sep 2025 03:16 PM (IST)
- Source:JND
The countdown for Flipkart’s Big Billion Days sale has begun and the excitement is already building among shoppers across India. Set to start on September 23, 2025, the sale promises huge discounts on a wide variety of products, making it one of the most awaited shopping events of the year. Behind the scenes, Flipkart’s team is working non-stop to make sure everything runs smoothly. A recent Instagram video shared by an employee gives fans a sneak peek into the preparations.
The clip shows a truck unloading bedding items like mattresses and pillows at Flipkart’s Bengaluru office. These are meant for the employees who will be staying overnight at the office to keep the sale running without any glitches. The video features text that reads, “Big Billion Days. POV: It’s gonna be a longggg weekend." In the caption, the employee added, “Yes, we do night stays in the office," along with the hashtags #Flipkart and #BBD.
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The video didn't sit well with many users, as many called it "glorifying toxic work culture." The video shared two days ago pulled significant likes, comments and views from social media users. "Bhai itna kya kaam hota hai? Manually price update karte ho kya har ghante?" a user asked.
"Reels pey Gana laga Dene sey toxic culture coverup nahi hojata, start paying employees for overtime," a second user wrote. "Are you the one who wrote a LinkedIn post on how your colleagues help you in covering different topics related to Flipkart?" asked a third user. "Glorifying toxic work culture is a flex these days," wrote another user.
"Hope I never see a day where I have to sleep in an office and that too on such filthy mattresses," added another user. "And you are proud of this? Smirking with goggles? We should not promote this culture of labor work," wrote another user.