- By Shailvee Tiwari
- Wed, 18 Dec 2024 02:54 PM (IST)
- Source:JND
Viral Post: YouTuber Nalini Unagar, who ran a cooking channel called 'Nalini's Kitchen Recipe,' announced her decision to quit content creation after investing the past three years in her YouTube channel. She said that the decision came after she received no income from YouTube. Nalini shared the financial struggles she faced. "Let me confess today—I have invested approximately ₹8 lakhs in my YouTube channel for building a kitchen, buying studio equipment, and promotions. The return? ₹0."
YouTuber Nalini also revealed that she is selling her kitchen accessories and studio equipment. "I failed in my YouTube career, so I’m selling all my kitchen accessories and studio equipment. If anyone is interested in buying, please let me know."
The post went viral with users urging her not to give up so easily. However, she explained her reasons for stepping away. "I’m overwhelmed by your suggestions not to quit YouTube. Let me remind you—I dedicated 3 years to YouTube, creating over 250 videos. However, I didn’t get the response I had hoped for, so I’ve finally decided to stop making videos and have deleted all my content from the platform. Online platforms require a bit of luck too, so it’s wise not to rely on them as a primary source of income. Your 'shop' can shut down before you even wake up the next day," she explained in a follow-up post.
Watch the Viral Post:
I failed in my YouTube career, so I’m selling all my kitchen accessories and studio equipment. If anyone is interested in buying, please let me know. 😭 pic.twitter.com/3ew6opJjpL
— Nalini Unagar (@NalinisKitchen) December 18, 2024
Many users shared their views and offered encouragement, while others suggested leaving her videos online. "Shouldn’t quit. It may take some more time. There are 2 channels with a similar name and the other one reached 1.78 lakhs in almost 8 years. Patience is the key," a user wrote. "This shouldn’t bring you down or discourage you, just put in more effort. Success is already at the corner," another user added. "Please drop your channel link here, who knows maybe this works? ," added a third user. " Don't give up after failure in your career. The secret of success is hidden behind every failure. If you start again in new ways, you will get success," added a fourth user.
"While I don't want to get into whether you should quit or not. But never delete your old videos. There is always a chance to blow up. Also for aspiring creators, don't invest in YouTube. It is not a business unless you already have other successful channels. Keep it as a side hustle, like a hobby," added another user.
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