• Source:JND
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Parle-G Ad Viral Video: As Chhath Puja celebrations approach, social media is ablaze with excitement from families preparing for the festival. Amidst the festive festivities, a Parle-G commercial has captured hearts and gone viral because of its touching story. A family is shown in the advertisement getting ready to carry out Chhath Puja rites at the ghat. To avoid the crowd, one pregnant woman, who is visibly upset, is asked to stay at home. Her young nephew notices her disappointment and gets upset as well.

To cheer her up, the boy and his friends build a small ghat using mud and water right outside their home, allowing the pregnant woman to perform the rituals safely. The simple act brings smiles and joy, showing the power of care and thoughtfulness in family celebrations.

Parle-G biscuits play a subtle role in the ad, with the boy sharing them with his aunt and friends as they enjoy the moment together. The ad ends with the heartwarming message: “Genius is finding happiness in the happiness of others.”

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Shared on X with the caption, “Kudos to Parle for a heartwarming Chhath Puja ad. What an amazing way to promote our regional Hindu festivals,” the video quickly went viral. Viewers praised it for celebrating love, family, and tradition in such a creative and emotional way.

Watch The Viral Video:

The video pulled many reactions from X users. "Wow! That's incredibly beautiful and spot-on! Parle truly nailed the essence of Chhath Puja in modern families in UP, Bihar and Jharkhand," a user wrote. "Kudos to the wonderful video makers. Happy Chhath Puja, everyone," a second user wrote. "Now this is how we truly honor our traditions and festivals," wrote a third user.

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"Salutes to all those Bihar, Jharkhand, East UP and Nepali Koshi/Madheshi sisters who observe Chhat puja, one of the toughest vratas," added a fourth user. "This ad reminds me of corona time Chhath Puja when we were not able to go ghat due to government restrictions, so my family created a small pond just outside our home to celebrate Chhath Puja," a fourth user shared his experience.

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