• Source:JND
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Poland Arche Generations reward: In an attempt to counter Poland's alarming demographic crisis, a leading Polish real estate and hospitality group has unveiled an out-of-the-ordinary incentives programme, where couples who become pregnant during their visit to the company's hotels will be rewarded with free events and cash rewards.

Falling Birth Rate Alarms Poland

Poland has been struggling with a consistent decrease in birth rates for more than ten years. The population of the country, as of June 2025, according to the National Statistics Office (GUS), was 37.4 million, a million lower than in 2015. As many as 157,000 more people died in 2024 than were born, a trend officials say will keep happening in subsequent years if radical action is not taken.

The Arche Group, which runs 23 hotels and owns many properties throughout Poland, has introduced a scheme called Arche Generations. The company states that the idea is to promote families having children while at the same time helping promote long-term housing stability.

Couples who can show proof that a child was conceived during their hotel visit will be given free special services like a baptism. Additionally, parents who buy a house with Arche will be given a bonus of 10,000 zlotys (about USD 2,754 or Rs 2.5 lakh) for every child born to them after the purchase. The program is not available to same-sex couples, and at least one of the partners must be an adult citizen of Poland living in the nation.

The bonuses are not exclusive to customers. Arche has also committed monetary bonuses for its workers who have children, indicating that the company considers the declining birth rate to be a national issue that needs collective solutions.

Poland's Demographic Dilemma

Poland's declining population may undermine the labour market, overburden pension schemes, and reduce economic growth. Although the government has implemented child allowances and family allowances, the birth rate remains low due to the influence of living expenses, postponed marriages, and youth emigration abroad.

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While others see Arche's venture as an innovative move towards solving the crisis, critics decry such plans as trivialising intensely personal choices. Demographers point out that more solid policies on childcare, housing affordability, and work-life balance are needed to solve the crisis in the long run.

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Nevertheless, the campaign has gone viral, both within Poland and across the world, because of its unusual approach.