- By Divanshi Sharma
- Fri, 19 Apr 2024 05:49 PM (IST)
- Source:JND
Hyundai Motor India Ltd. (HMIL) is expanding its presence in rural India with a new initiative called "Grameen Mahotsav." This vibrant program celebrates the spirit of rural India while acknowledging the diverse needs of consumers across the country. Rural sales already make up more than 19% of HMIL's total sales, showing the company's dedication to building strong connections with rural communities.
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As part of Grameen Mahotsav, Hyundai is organizing various exciting activities, including product displays, interactive demonstrations, and enjoyable customer experiences like street plays, live music, traditional dance performances, and talent shows showcasing local talent. This two-day carnival will take place at 16 different locations across India, featuring a lively marketplace with handmade crafts, fun rides, gaming zones, and delicious food stalls. Grameen Mahotsav is not just about celebration but also serves as a platform for Hyundai to explore the vast potential of rural markets. Through close interaction with communities and understanding market trends, HMIL aims to meet changing aspirations and attract new customers to the Hyundai family.
Expressing his enthusiasm for the initiative, Mr. Tarun Garg, COO, Hyundai Motor India Ltd., said, “Our sustained efforts towards bolstering rural connect are bearing great fruits and Hyundai Motor India has witnessed a remarkable growth in rural markets in financial year 2023-2024. We sold 1.15 lakh vehicles in rural India last year, a growth of 11% over 2022-23. We are confident that with good monsoon, increasing income levels and improved infrastructure, the contribution from rural markets will further increase. The growth will be fueled by our belief in the potential of upcountry markets and the dedication to cater to evolving aspirations of Indian consumers across all geographies.”
He further added, “At Hyundai Motor India, we firmly believe that for the nation to prosper, both Bharat and India must progress in tandem. With initiatives like Grameen Mahotsav, we hope to nurture our customers in every part of the country and also understand the market trends to fulfill their expectations. As we continue to innovate and engage with rural consumers, we are confident in our ability to contribute to the inclusive development of the country.”
By engaging Dealers, rural influencers, financiers, customers and their families, Hyundai Motor India is building a strong network to not only enhance brand recall but also drive sales in the rural markets. The inaugural Grameen Mahotsav event was held successfully in Mahemdavad, Gujarat in April 2024. Now Hyundai Motor India looks forward to extending its reach and impact across rural landscapes. With initiatives like Grameen Mahotsav, Hyundai remains steadfast towards its mission to nurture relationships, understand market dynamics and contribute to the holistic development of the country.