- By Ashish Singh
- Tue, 08 Aug 2023 06:32 PM (IST)
- Source:JND
MG Motor India, a popular British car maker, is celebrating its 100th anniversary, and as a part of celebrations, MG Motor India is launching a 100-day customer campaign, offering special pricing, exchange benefits, loyalty schemes, extended warranties, and service offers to new customers. MG dealers will organise daily giveaways and loyalty bonuses for new car purchases as a gesture of gratitude to existing customers.
According to Rajeev Chaba, CEO Emeritus, of MG Motor India, “As we celebrate MG's historic centenary milestone, we take pride in our journey in India, becoming an integral part of the automotive landscape. Our customers have been our guiding force, encouraging us to introduce groundbreaking innovations. We extend our heartfelt gratitude to each of them and to our stakeholders, partners, and employees for their unwavering trust and support. It is through their support and encouragement that MG has come to be synonymous with technology and smiles, a promise we deliver consistently through meaningful experiences. Today, as we embark on to the next century, our commitment to India remains steadfast."
READ: Looking To Buy MG Comet? Consider These 5 Aspects Before Booking The EV
MG India Debut:
With the ground-breaking MG Hector, India's first Internet SUV, and the MG ZS EV, the nation's first fully-electric Internet SUV, MG Motor India has been one of the key performers in the Indian market.
MG Key Developments:
After Hector, the company introduced the mid-size SUV Astor with the first personal AI assistant in India and level-2 autonomous technology. The company also unveiled the high-end SUV Gloster, equipped with level 1 autonomous driving assistance system technology. To address the difficulties of city commuting, MG unveiled the urban commuter, MG Comet - The Smart EV, in 2023.
MG India Sales:
MG Motor India has grown significantly over the last four years, selling approximately 175,000 units to date. The brand has also established itself as India's second-largest EV seller, with ZS EV and MG Comet sales totalling over 12,000 units.
MG India EV Plans:
MG Motor India is actively involved in the development of a robust EV ecosystem in India, including the creation of a comprehensive charging solution. The brand's extensive network currently includes 330+ touchpoints in 157 cities, with plans to expand to 400 touchpoints in 270 cities in the future. MG Motor also works with start-ups through the MG Developer & Grant Programme, which promotes automotive innovation.