Mitsubishi Coming Back To India: Pajero-Maker Collabs With TVS To Establish Dealership Network; Full Details

Mitsubishi Coming Back To India: Mitsubishi Corp is gearing up to enter the Indian car market in 2024 by acquiring a stake of over 30 per cent in TVS Mobility. As perNikkei Asia, this strategic move is estimated to be between $33 million to $66 million after the regulatory approvals. This collaboration will pave the way for Mitsubishi to join hands with TVS Mobility in establishing a dealership network across India.

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This partnership comes at a time when India ranks third globally in new car sales but has limited presence from Japanese automakers, apart from Suzuki Motor. Mitsubishi's investment aims to bridge this gap by offering Japanese cars alongside local brands through its new venture.

Mitsubishi & TVS Partnership 

These upcoming Mitsubishi and TVS dealerships will offer a range of vehicles, including electric cars. It will also introduce a digital platform for customers to purchase insurance and schedule service appointments online. Mitsubishi believes this will not only drive broader adoption of EVs in India but also improve its business operations in the country.

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Mitsubishi In India - Lancer and Pajero Comeback 

Mitsubishi Corp stopped its operations in India and withdrew from selling passenger vehicles in the country in 2016 due to challenges in competing with the more advanced car manufacturers in the country. However, with the Indian passenger vehicle market thriving, Mitsubishi's re-entry has potential to be promising. The brand previously offered popular models like the Lancer and Pajero in India, and their return is anticipated post the Japanese manufacturer successfully strikes a deal with TVS Mobility.