Volkswagen Expands Footprints In India With Two New Touchpoints In Chhattisgarh's Bhilai And Bilaspur

Volkswagen Passenger Cars India enhanced its network in Chhattisgarh with the inauguration of two new touchpoints in Bhilai and  Bilaspur, signaling a strategic move to reinforce the brand's presence and enhance accessibility for its range of GNCAP 5-Star rated Taigun and Virtus along with its global bestseller Tiguan, in the Tier 2 and Tier 3 markets. With the newly inaugurated touchpoints, Volkswagen now holds a network strength of three sales and two service touchpoints in the region. As a global pioneer in mobility solutions, the network expansion is aimed at enhancing penetration of safe, fun to drive and German engineered vehicles for customers in Chhattisgarh. The new dealerships have a combined workforce of 21 sales and service professionals that are dedicated to delivering superior ownership experiences for customers.

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Mr. Ashish Gupta, Brand Director of Volkswagen Passenger Cars India,  commented on the introduction of these new touchpoints, stating, "Customer preferences across Central India are evolving, with an increased focus on safety, robust designs, and premium mobility solutions. We have continued to witness a steady growth in the region and will continue engaging with customers in central India, offering a portfolio of premium, fun-to-drive, and German-engineered car models, that offer the highest safety standards, thus establishing a stronger presence in the region.” 

Speaking at the inauguration of the new dealership Mr. Siddarth Vaid, Dealer Principal, Vardhaman Autowheels said, “We are excited to expand our successful collaboration with Volkswagen India by strengthening our presence in Central India. The new touchpoints will make the safe, fun-to-drive, German-engineered cars comprising of Taigun, Virtus & Tiguan more accessible to Volkswagen customers in Chhattisgarh, underscoring our commitment to providing seamless, tailored mobility solutions and contributing to the evolving automotive landscape in the region.”

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The touchpoints in Bilaspur and Bhilai will showcase India’s safest product portfolio which includes the 5-star GNCAP-rated Volkswagen Virtus and Taigun and its flagship SUV, Volkswagen Tiguan. The Bilaspur facility also boasts of five service bays that will cater to the service maintenance requirements of our customers. Notably, both facilities in Bilaspur and Bhilai offer door-to-door service through assistance across the region with support from the Volkswagen touchpoint located in Raipur.