Rs 10,000 To 75 Lakh Women: Will BJP’s Cash Scheme Deliver In Bihar As It Did In MP, Maharashtra?

Bihar Assembly Elections 2025: In a major pre-poll announcement, the NDA government in Bihar launched the Mukhya Mantri Mahila Rojgar Yojana, aiming to empower women across the state through financial support. Under this scheme, 75 lakh women in the poll-bound state have received Rs 10,000 each to promote self-employment and livelihood activities.

The scheme, launched just ahead of the upcoming Bihar Assembly elections, had drawn comparisons to similar political strategies deployed in other states to shore up voter support over other rivals. While the latest initiatives by the NDA government will translate into voter gains, it remains uncertain, but it clearly signals the ruling alliance to gain women's votes in the upcoming elections.

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Details About Mukhya Mantri Mahila Rojgar Yojana

- PM Modi on Friday virtually launched the Mukhya Mantri Mahila Rojgar Yojana, under which 75 lakh women across the state received Rs 10,000 each to support self-employment and livelihood initiatives.

- Bihar Chief Minister Nitish Kumar, Deputy Chief Minister Samrat Choudhary, and several Union and state ministers attended the launch via video conferencing from Patna.

- The Mukhya Mantri Mahila Rojgar Yojana scheme offers an initial grant of Rs 10,000, which can be scaled up to Rs 2 lakh depending on the success of the woman’s enterprise.

- The Mukhya Mantri Mahila Rojgar Yojana is a part of a broader Rs 7,500-crore initiative by the NDA government in the poll-bound state, aimed at promoting women’s economic empowerment.

- Following the launch of the scheme, PM Modi said that the NDA government is committed to women’s empowerment in the state and expressed confidence that Bihar would soon have the highest number of ‘Lakhpati Didis’ in the country.

Will The Mukhya Mantri Mahila Rojgar Yojana Give NDA A Poll Advantage In Bihar?

The launch of Mukhya Mantri Mahila Rojgar Yojana follows a similar trend deployed by political parties in several other poll-bound states, where direct financial aid for women played a pivotal role in election outcomes.

- In Madhya Pradesh, the BJP’s Ladli Behna Yojana, which offered Rs 1,250 per month to women, was seen as a “game changer” by experts in ensuring another term for the incumbent in 2023, Times Now reports.

- In Maharashtra, the BJP-Shiv Sena-NCP coalition introduced a similar scheme named Ladki Bahin Yojana, providing Rs 1,500 to women, which proved effective during a tough election year.

- Apart from Maharashtra and Madhya Pradesh, the BJP replicated a similar strategy in Chhattisgarh and Odisha ahead of the polls.

Even the Congress adopted a similar approach in Karnataka, launching the Gruha Lakshmi Scheme, offering Rs 2,000 to women, which was seen as a key factor in the party’s electoral victory. The JMM government in Jharkhand used a similar strategy to secure another term in 2024.

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While the BJP’s Mukhya Mantri Mahila Rojgar Yojana differs in structure as it is being tied to self-employment rather than direct financial aid, it aims to tap into the same voter base. Whether the new initiative will offer NDA a similar edge in the upcoming Bihar Assembly elections remains uncertain, but its launch just ahead of the elections clearly signals the ruling alliance's intent to shore up support from women voters.