- By Akansha Pandey
- Sat, 18 Oct 2025 04:51 PM (IST)
- Source:Jagran News Network
Despite the record surge in gold and silver prices, Delhi's jewellery markets are expected to see sales of Rs 12,000 to Rs 15,000 crore this Dhanteras.
According to market experts, the prices of gold and silver have been on a sustained rise for a long time. Therefore, a new purchasing pattern is being observed this time from an investment perspective, with a prominent demand for bullion (precious metals, including bars, ingots, and coins). Consequently, there is also a slight shortage in the availability of silver bullion ingots.
Purchasing gold and silver on Dhanteras is considered auspicious. Therefore, along with buying bullion, people are also purchasing jewellery for future needs. As a result, the jewellery market is shining brightly this Dhanteras.
According to jewellers, the demand for bullion and jewellery remains strong for both Dhanteras and Diwali. Consequently, an increase of 30 to 50 per cent in sales is estimated in the jewellery market compared to last year. Last year, the business was worth Rs 8,000 to Rs 10,000 crore.
Along with Dariba Kalan and Kucha Mahajani in Chandni Chowk, Karol Bagh in New Delhi is a wholesale market for bullion and jewellery. According to Yogesh Singhal, president of the All Bullion and Jewellers Association, people are prioritising the purchase of bullion and jewellery this time based on future needs. This is because, given the way gold and silver prices have risen in the last few months, it is anticipated that they may increase further in the future.
On Friday in Delhi, the price of 24-carat gold was over Rs 130,000 per 10 grams. In contrast, exactly one year ago, it was Rs 93,000 per 10 grams. The same is the case with silver. The price of silver was Rs 1,850 per 10 grams, whereas a year ago it was around Rs 950 per 10 grams. In such a scenario, people are having jewellery made in view of future and upcoming weddings. Even within this, there is a demand for lightweight jewellery. Similarly, there is investment in bullion.
Meanwhile, according to Tarun Gupta, president of the Dariba Jewellers Association, gold bars are first in demand for Dhanteras, followed by coins, with the demand for jewellery now in third place.
Fewer discounts and gift offers This time, due to the price rise, a discount of barely 5 to 10 per cent is being offered on making charges. Similarly, there is a 25 per cent discount on diamond jewellery. In contrast, last year, a discount of 20 to 50 per cent was given on making charges.
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As prices rise, demand for lightweight jewellery increases Due to the price rise, there is a demand for lightweight and attractively designed jewellery. A new trend is particularly visible in rings, necklaces, bangles, earrings, and polki jewellery. Similarly, the trend for lockets with names and zodiac signs continues. In attractive jewellery, there is also a demand for platinum and rose gold. Meanwhile, the demand for gold and silver coins, notes, idols, and utensils, among other items, also remains unchanged.
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