'Did Brad Pitt Promote F1 In India?' Anurag Kashyap Calls Movie Promotions In India 'Waste Of Money'

Filmmaker Anurag Kashyap has been vocal about the toxic culture of Bollywood industry. In a recent conversation with Komal Nahta on his podcast, Kashyap opened up about how he finds the movie promotions to be pointless. He said that there should be a 'ceiling' where promotions should stop. Anurag said, "Brad Pitt's F1 worked here, but did he come to promote?"

Anurag revealed, "Kisi bhi cheez ko mauka nahi milta. Teen din ke beyond. Ek zamane hota tha jab cinema hall kam hote the, lekin word of mouth jyada hota tha. Mera toh simple sa logic he. Demon Slayer kyu chal rahi he? Kaun aya usme se promote karne ke liye? Hollywood film F1 kyu chali? Brad Pitt aya tha kya India promote karne (Nothing new is given a chance after 3 days. There was a time when there were fewer cinema halls and more word of mouth. I have a simple logic. Why is Demon Slayer working here? Brad Pitt's F1 worked here, but did he come to promote?)"

Anurag called promotion a 'waste of money'. "South mein jaisi ceiling hoti he na yaha pe bhi honi chahiye. Yaha pe kisi ki capacity promote karne ki jyada he toh jyada karta he toh chota wala kho jata hein… Yaha kaun kitna bada he usi mein khoye hue hein saare ke saare. Aaj Maddock has seen so much success, be happy! Lekin jale bhune he sab log (There is a ceiling in the South on promotions, which should be applied here as well. Here if the capacity is high for promotions, then they will do it and the smaller film gets lost in that. Today Maddock has seen so much success and people are jealous. The concern is who is the bigger one)," he said.

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Anurag Kashyap's last directorial release was Nishaanchi. The film is written by Prasoon Mishra, Ranjan Chandel, and Anurag Kashyap. The film is headlined by debutant Aaishvary Thackeray in a fiery double role, alongside a brilliant cast featuring Vedika Pinto, Monika Panwar, Mohd Zeeshan Ayyub and Kumud Mishra in pivotal roles. Nishaanchi hit the theatres nationwide on September 19.

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Nishaanchi tells the gripping story of twin brothers whose lives take drastically different paths, forcing them to confront the fine line between crime and conscience. Bound by blood yet divided by circumstances, their journey explores how love, loss and destiny intertwine to shape their choices and test the limits of their loyalty to one another.