Vikrant Massey once decided to present himself like his contemporaries in the industry. He started going to parties and renting fancy outfits to be clicked since he believed that this was the best way to gain respectable job in the movies. The actor revealed that he would spend between Rs 50,000 and Rs 60,000 on a single pair of clothes, his wife gave him a reality check.
Vikrant Massey was asked about actors who choose to use public relations strategies to gain attention in an interview with Rhea Chakraborty on her YouTube channel. He said that he had also tried this strategy for a few months. He shared, "There are days when I actually sit back and question my choices also. There are days when I probably fall weak, and sit with that thought for 2-3 days, am I doing the right thing, should I go and position myself in a certain way? Should I actually go out there and get clicked by paps? To each their own, voh zaruri bhi hai kyunki uska ek traction hai."
Vikrant Massey said that he tried to attract attention through PR but didn't feel at ease doing so. He was given a reality check about spending so much money for only four or five hours by his wife Sheetal, who was his girlfriend at the time. He said, "I tried for 4-5 months, probably half a year. I started attending parties, I started renting out clothes, and they are so expensive. Itna paisa lagta hai ek hi baar kapde pehanane ke liye. 50-60K a day, per event. My wife, who was my girlfriend then, said Why? For 4-5 hours, you are wearing big designer's clothes, voh pur mahine ka kharcha hai humara."
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Vikrant Massey shared how unnatural the experience felt. Going to the parties and wearing such ultra-expensive clothes made him feel very self-conscious. He was anxious about the outfit getting dirty, as he had to return it to the designer after the event. He realised that it was not helping his personality or comfort. He spoke about it when some people encouraged him to do so.
"I tried and I failed and I realised how uncomfortable I was. I was not being myself. I was always conscious wearing those ultra expensive clothes ki kuch ganda naa hojaaye because I had to return them," he added. It's now common for celebrities to use PR tactics to maintain their relevance in the public eye.
On the work front, Vikrant Massey's upcoming movie is Aankhon Ki Gustaakhiyan, a love drama that also features Shanaya Kapoor, the daughter of Sanjay Kapoor and Maheep Kapoor, making her debut. The movie, which was presented by Zee Studios and Mini Films and directed by Santosh Singh and written by Mansi Bagla, examines the romance between two people who are blind or visually challenged while navigating the pleasures and difficulties of contemporary love. The movie is expected to be released in theaters on July 11, 2025.