• Source:JND
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Bengaluru traffic, long notorious for its relentless congestion, has become a daily struggle for millions, worsened by rapid urbanisation and the ever-expanding IT industry. In response to this growing crisis, Prashant Pitti, co-founder of EaseMyTrip, has launched a unique initiative aimed at tackling the city's traffic woes. He has pledged Rs 1 crore to identify and resolve Bengaluru’s major choke points using artificial intelligence (AI) and real-time data from Google Maps.

Pitti took to X (formerly Twitter) to share his idea, expressing his frustration after spending more than two hours to travel just 11 kilometres on the Outer Ring Road (ORR) over the weekend.

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“I am committing INR 1 Cr to find Bangalore Choke-Points via Google Maps & AL. 11 km-2.15 hours in Bangalore Traffic on Saturday late night! I was stuck at one choke-point at ORR, where I spent 100 mins struggling to understand why there is no traffic-light or cop here! But I don’t want one more “Bengaluru Traffic Memes or Rant”. I WANT TO FIX IT,” he wrote. 

While sharing his initiative and plan he said, “Very recently, in April 2025, Google Maps started sharing "Road Management Insight". It's a city-level data in Big Query format. Using Google Data and Satellite Imagery, we can list down all the choke-points & their exact timings in a month. For the traffic department to work on those areas specifically. I am willing to spend INR 1 Crore on this project by funding: 1-2 senior ML/AI engineers. And providing a budget for using Google Maps API calls, Satellite Imagery & GPUs. I will start this project, when BTP/BBMP: Open their raw feeds or API access AND names a team, committed to acting on the insights we generate.” 

He requested citizens to contribute and informed them that they can follow the given process if they are willing to help. “How can you help right now? TAG anyone you know in the Bangalore Traffic Office, BBMP or the Traffic Commissioner’s office, let this hit the right inbox. ML/AI folks: comment "IN", if you can work along part-time to end this menace. Every commuter who’s sick of bleeding time: comment or share. More noise -> faster response.”

About Bengaluru Traffic 

As of the latest update, the post had garnered over 4,000 likes and hundreds of comments, most praising the initiative, while others discussed practical ways to implement it on the ground. As India’s tech capital, Bengaluru has witnessed explosive population growth, now home to over 13 million residents and millions of vehicles crowding its roads.

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The city's traffic woes are worsened by narrow streets, insufficient public transport, and ongoing infrastructure projects. During peak hours, commutes can stretch for hours, severely affecting both productivity and quality of life. While efforts like metro expansions and traffic management apps have been introduced, issues persist, largely due to poor urban planning and the overwhelming density of vehicles.