- By Iram Hussain
- Tue, 18 Feb 2025 03:32 PM (IST)
- Source:JND
Urfi Javed, the queen of bizarre fashion has once again stolen the limelight with her latest bridal avatar. Leaving fans in awe, she stunned in a regal masterpiece designed by renowned designers Rimple and Harpreet. This quirky fashionista traded in her eccentric style for a classic and elegant look that made her resemble a million bucks. Her latest bridal photoshoot has sent shockwaves of admiration, proving that she can even rock a traditional bridal look with poise and perfection.
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Rimple And Harpreet's New Campaign
With a rich history of designing costumes for cinematic masterpieces, the brand has played a critical role in shaping period fashion narratives on-screen, from Padmavat to Heeramandi, and Ramayana set to release in theatres later in the year. This campaign underscores a concept often misunderstood in the film industry, the fine distinction between couture and costume.
"Costumes are high-end garments designed for a specific reason—be it for a character or a period piece. Couture, on the other hand, is fashion at its most extravagant and artistic," explains Rimple Narula. "With this shoot, I wanted to bring the two together in a way that felt both theatrical and luxurious.”
The location, steeped in history serves as the perfect backdrop for this merging of period aesthetics and contemporary couture. Set against a rustic, recently restored haveli in the quaint, narrow lanes of Chawri Bazaar, the campaign pays homage to India’s rich textile and design heritage.
To craft these one-of-a-kind ensembles, Rimple & Harpreet reimagined and tweaked archival pieces and paired them with more recent collections, blending heritage embroidery, artisanal craftsmanship and avant-garde silhouettes to create a uniquely high-fashion, costume-inspired couture narrative.
Urfi's Regal Looks For Designers Rimple & Harpreet
In an exquisite display of creative harmony, Uorfi transforms into a theatrical muse, donning five meticulously curated ensembles amalgamating couture and costume. Highlights include the Satrangi Leheria Lehenga, a revival of a rare seven-coloured leheria once crafted for Rajasthani royalty layered with an archival marodi and resham-embroidered cape.
Urfi in satrangi lehenga (Image Credits: Instagram)
The Pomegranate Pink Lehenga draws from archival brocade and Mughal inlay work paired with a crystal-encrusted blouse while the modern Gharchola saree is reimagined with semi-precious stones and glass bead embellishments styled over archival pants. The dark, regal looks push the boundaries of couture featuring an oxblood velvet lehenga with a jewelled bustier and embroidered topi and a gota and marodi work lehenga styled with a sequin bustier, men’s bandhgala jacket and zardozi-embroidered topi, seamlessly blending tradition with modernity.
Urfi Javed bridal look (Image Credits: Instagram)
Urfi Javed regal look (Image Credits: Instagram)
Speaking on the shoot, Uorfi said, “Rimple and Harpreet are true icons, and I’m thrilled to be working with them - who wouldn't be? Costumes and designing have played a huge role in shaping my journey, so this shoot felt deeply personal—like a full-circle moment. It was also incredible and organic the way they approached me for this! It’s not every day you get to wear Rimple and Harpreet and this is some of the finest embroidery and Indian couture I’ve ever seen – I’m honoured to be a part of this.”