Adobe has now confirmed that the company is in the early stages of allowing video editors to use third party AI tools by OpenAI and other platforms on Adobe Premiere Pro video editing software. For those unaware, Premiere Pro is among the most used editing software and used by a variety of people all over the world.
The television and film industries make extensive use of Adobe's Premiere Pro application. The San Jose, California-based business plans to incorporate AI-based capabilities into the programme this year. These features will allow users to eliminate distractions from a scene or add AI-generated items to fill in missing areas without requiring a video editor to perform complex steps.
Firefly, an AI model that Adobe has already implemented in their Photoshop programme for still image manipulation, will be the basis for both of these functions. Adobe seems to be making efforts to differentiate itself from competitors such as OpenAI, Midjourney, and other startups by providing customers with indemnity against copyright claims and using data that it owns fully for training its Firefly system.
However, Adobe also revealed on Monday that it is working on a feature that will let users create and utilise video within Premiere Pro using third-party tools from OpenAI and companies Runway and Pika Labs. With its shares down almost 20% so far this year, Adobe may be able to allay Wall Street's worries that its core businesses could be jeopardised by AI technologies that generate photos and movies.
According to Deepa Subramaniam, vice president of product marketing at Adobe for creative professional apps, the company has not yet decided how to divide profits from third-party AI technologies used on its platform between itself and outside developers.
However, Subramaniam noted that all videos created with Premiere Pro will clearly state which AI technology was used to generate them, and that customers of Adobe will receive an alert when they are not utilising Adobe's "commercially safe" AI models.
"Our industry-leading AI ethics approach and the human bias work that we do, none of that's going away," Subramaniam stated to Reuters. "We're really excited to explore a world where you can have more choice beyond that through third-party models."