- By Alex David
- Sun, 22 Feb 2026 07:48 PM (IST)
- Source:JND
Bharti Airtel’s limited-time promotional offer that was offering complimentary access to Perplexity Pro has officially ended now. This offer was rolled out via the Airtel Thanks app, where users were simply able to claim Perplexity Pro. This offer ran from 17 July 2025 to 17 January 2026 exactly as announced at the launch. While the offer is no longer for new users, users who already claimed it within the validity period will continue to enjoy the uninterrupted access to the full year 12-month Perplexity Pro subscription.
The collab between Bharti Airtel and Perplexity was introduced as part of Airtel’s expanding digital value-added services strategy. Users who were eligible could easily claim a premium Perplexity Pro subscription without any extra cost using the Airtel Thanks, app.
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Once claimed within the offer window, the subscription remained active for a full year, even after the promotional onboarding period ended. This approach aligns with Airtel’s broader bundling model for digital services.
Customers who redeemed the offer before January 17, 2026, will continue to receive full access to Perplexity Pro for the promised duration. Their benefits—including enhanced AI search capabilities, faster responses, and priority usage—remain intact and governed by the original terms shared at launch.
The Perplexity Pro offer formed part of Airtel’s wider shift toward embedding AI-powered tools into its consumer ecosystem. Through the Airtel Thanks platform, the telecom operator has been steadily bundling premium digital services beyond connectivity.
Although, the free Perplexity Pro plan from the Airtel window is closed. This promotional plan achieved its goal of introducing the mainstream users to the AI-driven information services. People who claimed it on time can enjoy using the Perplexity Pro subscription with uninterrupted access, while the initiative highlights Airtel’s evolving role as the key digital service provider in India. Since AI is going to be a bigger part of what telecom companies offer, we might see partnerships like this to improve things for customers down the line.