• Source:JND
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Prime Video Ads Update: Amazon Prime announced that it would introduce ads on its service a few months ago. This change is all set to go live on January 29. While limited to some countries in the initial phase, it will expand to more regions in the coming months. The only way to stop ads from appearing in your experience is by paying more.

According to Amazon's statement in September, with the introduction of "limited advertisements", the company aims to invest in compelling content for users over a long duration. The ads will debut in the US, UK, Germany and Canada early this year and in Australia, France, Italy, Mexico and Spain later. The company is silent on bringing this change to India at the time of filing.

Also Read: Knock Knock! Who’s There? Ads, Ads In Between Your Amazon Prime Movies, Web Shows And You

The price of Prime Video plans will remain unchanged. Amazon shared the update to affected users via an email a few weeks back. However, users can pay $2.99 (roughly Rs 250) extra per month in the US to remove ads from their Prime plans. The concerned pricing for other countries will be announced by Amazon later.

If affected viewers do not wish to remove ads, no change is required apart from buying the Amazon Prime plan. (Image:Unsplash)

If you do not wish to remove ads, no change is required. For the unaware, Prime Video boasts a wide array of content ranging from movies, series, shows, Amazon Originals, sports and more. It is in direct competition with other OTT players in India, including Netflix, Disney+Hotstar and more. However, Amazon Prime offers a range of other benefits.

Also Read: Amazon Prime Users Will Soon See Ads While Streaming Their Favourite Movies And Web Series; Full Details

Apart from the video content, Prime members also get free Prime shipping on over 300 million products, Prime shopping benefits, exclusive access to deals via early offers, ad-free music, Amazon Pharmacy benefits, two-hour fresh grocery delivery, Amazon Photos, Prime Gaming, Prime Reading, and more perks. Do note these benefits are governed by the brand's terms policy.