• Source:JND
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Bharat Sanchar Nigam Limited (BSNL) recently unveiled their BiTV Premium Pack for mobile subscribers, entering into the fast-evolved over-the-top (OTT) and live TV space. At just Rs. 151 per month, this exciting package provides access to over 25 OTT apps and 450+ live TV channels, making it one of the most cost-effective entertainment bundles in telecom.

BSNL BiTV: From Free Testing to Premium Offering

The BiTV platform was first introduced in February this year and initially offered free of cost to BSNL subscribers during its testing phase. With the official launch of the BiTV Premium Pack, BSNL is aiming to provide a comprehensive entertainment solution for mobile users.

Through BiTV, subscribers can stream content from a wide variety of popular OTT partners, including:

  • Aha
  • ZEE5
  • SonyLIV
  • Shemaroo
  • Sun NXT
  • Chaupal
  • Lionsgate Play
  • ETV Win
  • Discovery+
  • Epic ON

This wide content catalogue makes BiTV a strong competitor in the budget-friendly streaming space.

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BSNL BiTV Premium Pack Price and Benefits

The newly launched BSNL BiTV Premium Pack is priced at ₹151. Its key highlights include:

  • Access to 25+ OTT apps
  • 450+ live TV channels covering entertainment, sports, news, and regional content
  • Integration within the BiTV mobile app for seamless viewing

BSNL has revealed the pricing and benefits in an official announcement on X (formerly Twitter). However, the validity period of the pack has not yet been disclosed.

Budget-Friendly Entertainment Packs

Alongside the Premium Pack, BSNL has also introduced two cheaper entertainment plans for mobile users who want selective access to OTT platforms:

₹28 Entertainment Pack

  • Validity: 30 days
  • Access to 7 OTT platforms, including Lionsgate Play, ETV Win, VROTT, Premiumflix, Nammflix, Gujari, and Friday.
  • Includes 9 complementary OTT platforms for added value.

₹29 Entertainment Pack

  • Offers access to ShemarooMe, Lionsgate Play, Dangal Play, and VROTT.
  • Designed for users seeking affordable and short-term streaming options.

BSNL’s Strategy With BiTV

"BSNL today has become the first to offer this pack, which includes entertainment ranging from locally famous apps to world's best entertainment app services. It’s also apparently aimed at mobile users who are budget conscious and looking for access to multiple OTT platforms without the hassle of each of them charging a separate subscription.

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The development means that BSNL will now compete directly with private telcos like Jio and Airtel who have been offering bundled OTT benefits with their prepaid and postpaid vouchers. With an OTT pack priced at under ₹200, BSNL could grab a large pie of users from India’s price-sensitive streaming market.

Final Thoughts

BSNL BiTV Premium Pack for ₹151, gives you access to 25+ OTT apps and 450+ live TV channels at an affordable price packaged with BSNL Count App & Additional Budget Packs at ₹28 and ₹29 only. With its varied catalogues and competitive pricing, BSNL surely seems to be making big strides to revamp its mobile segment and maintain its offerings up to the par with rival players in the entertainment sector.

For mobile users who want a single service to cater to all streaming needs, BSNL BiTV might prove to be a lucrative competitor to a host of dedicated paid subscriptions.