• Source:JND
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Google has finally introduced the generative AI search experience in more countries including India and Japan to take on Microsoft’s AI-powered Bing search. Notably, India and Japan are the first countries to get AI-powered search outside the United States.

In these countries, Google's Search Labs will offer the new AI-powered search tool known as SGE (Search Generative Experience), which will add a new feature targeted at making it simpler to access information in its AI-powered overviews.

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According to a blog post by Google, "This week, we launched Search Labs in the first nations outside the US -- India and Japan -- enabling people to opt into SGE to better understand topics faster, uncover new viewpoints and insights, and get things done more easily."

Just like Bing, Google’s SGE adds a conversational mode to Search, allowing you to ask Google questions about a topic and have it react with answers, much like an AI chatbot. It was initially shown at this year's Google I/O Developer conference in May. People in India and Japan will be able to use generative AI capabilities in their native languages, similarly to the US, by speaking or typing a query.

Users in India can listen to the responses, which is a preferred feature, and locate a language toggle to assist multilingual speakers effortlessly in moving between Hindi and English. According to the internet giant, Search advertisements will continue to run in specific ad spots on every page in both nations.

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In addition to these upgrades, SGE is launching a brand-new feature that will make it simpler for users to find and access the web pages that support the data provided by AI. In the following weeks, the feature will roll out to Japan and India after first debuting in the US.

However, it will be interesting to see whether Google's new AI search provides correct results or returns strange results, much like Bing AI did in the beginning.