- By Vikas Yadav
- Fri, 30 Aug 2024 05:23 PM (IST)
- Source:JND
Meta-owned photo and video-sharing platform Instagram has announced Creator Lab in India to support budding content creators and offer tips and tricks for online activity to help them grow and expand their audience. According to Meta, the platform has been investing in such educational resources since 2019. The social media app's 'Born on Instagram' program aims to diversify this education at a larger level.
In an attempt to update the content on Born on Instagram, Creator Lab is a content resource for aspiring creators that offers insights from the experiences of other creators which includes things they should be aware of in the early days and the learning via their trial and error format. According to Meta, Creator Lab will feature 14 creators. These creators in the program will offer insights across diverse genres, geographies and growth areas.
To name a few, the list of creators includes Aabir Vyas, Meethika Dwivedi, Govind Kaushal, Raghav Sachhar and The Vixens Crew. These content creators will share takeaways across three themes: Expressing yourself, Building community and growing in the long term. The content will revolve around how creators can use Instagram's new tools and features, build meaningful connections with the audience and monetise and set a sustainable career from the content.
This tutorial-like content will be available in Hindi and English depending on the creator in the video. "Going forward, more content will be added to the Lab, and the content will also be captioned in 6 Indian languages - Tamil, Telugu, Malayalam, Kannada, Bengali, Hindi," Instagram said. The newly announced features include comments in stories, Birthday Notes and cutouts in DMs, Gadgets360 reported.
Meanwhile, the company earlier introduced features such as new tools for making posts more engaging, increasing carousel limit to 20 and adding music to mixed media carousels. The company also highlighted features such as "Add Yours" templates with Add Yours Music, Frames and Reveal stickers. Lastly, the company highlighted Music on Profile, Music in Content Notes and Multitrack Audio on Reels (up to 20 tracks in one reel).