Instagram, one of the most popular social media platforms in the world, has long been plagued by concerns regarding downloading the content that users post on the network, as there was no option in place until now. But now the Meta-owned photo sharing platform for the US users is rolling out the option, using which the users can download the Reels shared by the public accounts to their camera rolls. However, the feature will be limited to US users and will gradually be introduced to other platforms.

The platform has over 2.35 billion monthly active users and the users in India and the creators post around six million Reels on the platform every day. Looking at the volume and the growing questions, Adam Mosseri, the head of Instagram, in his broadcast message said that US users can now download Reels. Furthermore, users can share their saved reels outside of the application, but only with public users' content.

Creators will have more authority because the application will give them the option to disable the download Reels options, giving them the ability to restrict downloads of their Reels by followers or other users. To Download the Reels, the user can- Tap on the share icon> select the download option.

"In the US, we're rolling out the ability to download Reels shared by public accounts to your camera roll. Just tap the Share icon on a Reel you love and select Download. Worth mentioning, Reels shared by private accounts can't be downloaded, and public accounts can turn off the ability for people to download their Reels in Account Settings," he said.

Mosseri did not say whether the downloaded Reels will include a watermark. However, an image he shared shows that the downloaded movie would include the account name of the user who posted it as well as the company's logo.

To enable creators to express their creativity, the business updated Reels editing features last month. Features like Split, Speed, and Replace are part of the update.

The broadcast channels on Instagram, along with a new 'Collaborators' feature that lets producers ask other creators (or followers) to participate in their broadcast channel, were simultaneously introduced last week by Meta.