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- By Ashish Singh
- Mon, 14 Aug 2023 12:39 PM (IST)
- Source:JND
Instagram's Threads app has seen a 79 per cent dip in daily active users on Android, as the popularity of Elon Musk's X continues to rise despite the continuing drama surrounding Musk's potential cage fight with Meta CEO Mark Zuckerberg. The most recent statistics show a significant shift in user engagement.
According to analytics firm Similarweb, the Threads Android app peaked on July 7 with 49.3 million daily active users worldwide. Only a month later, on August 7, the app's daily active users fell to 10.3 million.
Threads had a bright start, with a surge in popularity at its initial debut in early July. The app gained popularity due to the smooth transition of Instagram users to the new text-based social platform. Despite the initial excitement, the increase in user numbers was fleeting, decreasing quickly over the next few days. Do note that Threads is the fastest-growing application which got over 150 million sign-ups within a few days of launch, beating OpenAI’s ChatGPT record.
In comparison, the average daily active user spent over 14 minutes using the Threads app worldwide, with the amount much higher in the US, reaching nearly 21 minutes on July 7. However, by August 7, the engagement had shrunk to 3 minutes.
X, formerly known as Twitter, on the other hand, continues to thrive, with over 100 million daily active users on Android alone. These users visit the platform for an average of 25 minutes per day.
Threads' inability to maintain user interest after the initial thrill of its launch is thought to be the cause of the reduction in active user base. The discussions and disputes centred upon X's owner Elon Musk are particularly lacking in Threads' compelling content, which keeps X members interested.
According to the analysis, Threads may yet have the ability to establish itself as a prominent alternative to Twitter, but it must give users strong incentives to stick around.