• Source:JND

JE Technology Desk: Apple iPhones are widely popular for their great software and hardware combo. While they sell at a premium price compared to Android counterparts, they have a niche audience that aims to get their hands on every latest device from Apple. And in a fresh update about the iPhone 14 series, JPMorgan Chase, an investment bank, revealed in a report that the vanilla iPhone 14 model has leap-frogged the top-end 14 Pro Max to emerge as the top-selling Apple smartphone.

According to HT Tech, JPMorgan Chase released this data based on the finding from Wave7 Research's April 2023 stats. The report focused on sales numbers in the US and revealed this change. In April, the iPhone 14 grasped a 19 per cent share among US operators, which moved the iPhone 14 Pro Max to the second position with an 18 per cent market share. Speaking of other models in the latest series, iPhone 14 Pro and iPhone 14 Plus's market share stood at 15 per cent (one per cent decline) and 7 per cent.

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The analysts also acknowledged the wide popularity of the three-generation old iPhone 11, the "core offering" for prepaid sales. This shift is an example to understand the dynamic smartphone market.

Speaking of the latest entry point to the smartphone eco-system of the 14 series, the iPhone 14, it has a 6.1 inch Super Retina XDR screen, A15 Bionic chip, iOS 16, 12MP primary and 12MP ultra-wide cameras on the back and a 12MP front selfie lens. The smartphone has a starting price of Rs 79,900 on the official website of Apple India.

Apple will likely launch the iPhone 15 series in India in Q3 this year, probably in September. While nothing is official from the company's end, the successor to the most-selling model, the iPhone 15, may come with a Dynamic Island, a 48MP primary camera and a USB Type-C port, among other upgrades, according to reports.