- By Alex David
- Sat, 06 Sep 2025 03:57 PM (IST)
- Source:JND
Apple’s iPhone 17 series is expected to be announced at the company’s “Awe Dropping” event on September 9. But leading up to the launch, a number of smartphone case makers had already started listing accessories for the line — hinting at design aspects and even teasing one new model.
Case Makers Confirm the Rumours
The iPhone 17 lineup already has cases from brands like Dbrand, Nudient, and Pitaka. Nudient is shipping its cases worldwide, while Dbrand and Pitaka are taking preorders. Most intriguingly, there’s an “iPhone 17 Air” model that Apple has yet to announce listed by Pitaka. The cases feature a visor-shaped rear camera cutout and ultra-sleek profiles, and are indicative of what Apple’s all-new lineup may look like.
These new listings also back up previous leaks around the iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max that suggest the three phones will have near-identical dimensions in general but will move things around slightly between lenses and thickness.
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How Do Case Makers Know Beforehand?
Case makers have long been an unofficial part of Apple’s rumour ecosystem. While they never receive information directly from Cupertino, they reportedly rely on intelligence networks within the supply chain. Sources include factory insiders and accessory partners, who leak detailed specifications such as dimensions, button placements, and camera module layouts.
While cases can’t reveal Apple’s internal hardware upgrades, they provide strong hints about external design changes—often weeks before launch.
What to Expect at Apple’s September 9 Event
Alongside the standard iPhone 17, 17 Pro, and 17 Pro Max, reports suggest Apple may finally introduce the iPhone 17 Air. Positioned as a slimmer alternative to the “Plus” model, it is expected to rival devices like Samsung’s Galaxy S25 Edge in the premium thin-and-light category.
Beyond iPhones, Apple may also unveil:
- Apple Watch Series 11
- Possibly the Apple Watch Ultra 3 (though leaks remain scarce)
- The long-awaited AirPods Pro 3
The Bigger Picture
Apple’s September events are known for surprises, but this year, the leaks suggest a major shake-up to the iPhone lineup. With accessory makers already betting big on the iPhone 17 Air, expectations are running high for Apple to deliver both refined design and fresh experiences.