• Source:JND

It looks like Apple has some big plans for the iPhone later this year. A German publisher claims Apple has plans to launch the iPhone 17 series on September 9th, which Apple seems to stick to for their releases.

This year, the iPhone 17 series is expected to have a total of 4 models, which are the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. In addition to the chips getting upgraded, this iPhone generation also has updated names and new pricing, which seems to be rising.

Here is the compilation of all the leaks gathered from the internet, including launch timeline, specs, chipsets, display sizes, and expected prices.

iPhone 17 Series: Launch Date and Sale Timeline (Leaked)

  • Launch Event Date: September 9, 2025 (as per iPhone-ticker.de)
  • Pre-orders Begin: September 12, 2025
  • Sales & Shipping Start: September 19, 2025

This seems to be Apple's iPhone release cycle for the past few years. Models like the iPhone 16 and 15 also had a mid-September release.

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iPhone 17 Lineup: All Four Models at a Glance

Model

Chipset

Display Size

Frame Material

iPhone 17

A19

6.3 inches

Aluminium

iPhone 17 Air

A19

6.5 inches

Aluminium

iPhone 17 Pro

A19 Pro

6.3 inches

Aluminium

iPhone 17 Pro Max

A19 Pro

6.9 inches

Titanium

The “max” portion of “Air” seems to be a new attempt at Apple branding, perhaps replacing “Plus” or “Max” from the years before. It serves to differentiate the mid-tier from the Pro models without taking sales away from the Pro variants.

A19 & A19 Pro Chipsets Powering the Lineup

  • The “Pro” variants of iPhones usually come with more features; thus, the Pro and Pro Max are reportedly to be equipped with a better-performing A19 Pro chip.
  • The “Air” models of iPhones are expected to run on the A19 chip.

Enhancements from the A19 Pro are expected to focus on AI, with better efficiency on thermal management, controlling temperature, and overall device energy consumption, which is critical as Apple works on features for their on-device automation and camera features.

Design and Build: Titanium for the Top End

Looks like Apple is keeping up with the difference in materials between the regular and Pro versions.

  • Aluminium for iPhone 17, 17 Air, and 17 Pro
  • Titanium for iPhone 17 Pro Max

The use of Titanium offers better scratch resistance, a more premium feel, better durability, and lighter weight—something Apple started with the iPhone 15 Pro Max, and it looks like they are set to keep.

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iPhone 17 Series Pricing (Expected)

  • Base iPhone 17 May retain the starting price of the iPhone 16 (around $799 in the US)
  • The Air, Pro, and Pro Max are all expected to get a $50 price bump
    • That’s roughly Rs 4,000 more in India across the board

The price increase is suggested to be for upgraded components (chipsets, displays, materials) and inflation that Apple hasn’t considered in a long time.

Conclusion

Apple is set to release one of its most diverse iPhone lineups in years with the 17 series. Along with the introduction of the new “Air” model, Apple is looking to include upgraded A19 chipsets, larger screens, and staggered materials.

Leaks aside, I think everyone’s waiting for September 9, when Apple is set to make all announcements public. So, until that date, look out for rumored upgrades when it comes to camera, battery, or even new AI features.