Instagram-backed social media platform Threads, which made its debut recently, is now getting some new features. In a new Thread, Meta CEO Mark Zuckerberg has now announced that the company has started rolling out the 'Following' feed and 'Translations' features for the users.

What Is For You Feature:

'For you' is a version of the Threads feed that contains postings from profiles that users have chosen to follow as well as accounts that have been recommended to them. 'Following', on the other hand, will only show posts from person users follow in chronological order.

What Is Translation Feature:

The Translations function translates Threads entries in the feed automatically based on the language they were posted in and the viewer's language preferences. Users can view a translation for their language in a thread that is written in a different language by tapping the translation button in the bottom right corner of a post or reply.

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The Instagram team has been listening to community input and working as rapidly as possible to offer additional features to improve people's experiences since the debut of Threads, the company stated in a statement.

The update also adds the option for private accounts to batch "approve all" follow requests and the ability to view liked posts in your settings. The company added new categories to your Activity feed so you can sort by Follows, Quotes, and Reposts and added a Follow button to your followers list so you can quickly follow other accounts back.

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Meanwhile, it is reported that Meta’s new text-based social media platform has been losing most of its active users. In the latest update, a report claims that the platform has lost over 75 per cent of its user base within 15 days of launch.

Threads were the fastest-growing application which got over 100 million sign-ups within a few days of its debut.