• Source:JND
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JE Technology Desk: Netflix initiated a password-sharing crackdown on its platform on May 23, and it seems the measures have paid off positively in favour of the OTT platform. Citing research company Antenna, Reuters reported that daily sign-ups in the United States jumped after the first few days of the crackdown.

The shares of the company went up 2.3 per cent. With the move, Netflix aims to expand its revenue streams in the already stressed market and transform the wide practice of password sharing into new subscribers. The OTT service has expanded this crackdown in over 100 countries.

According to Netflix, over 100 million households have shared their Netflix IDs with other users. In the new scheme, users in the US can add outside members by paying an extra $8/month.

The OTT giant saw around 100,000 daily sign-ups on May 26 and May 27, as per Antenna. Average sign-ups on a daily basis clocked 73,000 during this period which is a rise of more than 102 per cent compared to its 60-day average before the period.

Post the move, the company witnessed its four largest days in the US when it comes to user acquisition ever since the research firm has been covering the company. This is more than the spike seen during the initial days of the pandemic months - March and April 2020, as per the data provider. On the flip side, the ratio of "sign-ups to cancels" has increased by 25.6 per cent (since May 23) compared to the previous 60 days.

Speaking of Netflix plans in India, the cheapest plan (Mobile) starts from Rs 149 per month and offers up to 480p picture quality on a phone or mobile. The most premium plan is priced at Rs 649 per month which offers up to 4K+HDR video and access on phone, tablet, computer and TV.