• Source:JND
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Soon after Netflix ended password sharing in India, Walt Disney's streaming service, Disney+ Hotstar, is now gearing up to enforce a new policy aimed at limiting password sharing among its premium users in India, says a report. The upcoming restriction will allow premium account holders to log in from only four devices.

Despite the company's website claiming a limit of four devices, Disney+ Hotstar premium accounts in India currently allow logins on up to ten devices. According to a report citing top sources, the streaming service has evaluated the new policy's application internally and plans to implement it later this year.

Since sharing passwords with others outside of their household will not be permitted, the implementation of this four-device login regulation will likely motivate customers to pay for their own subscriptions. Disney expects that despite the restriction potentially annoying some users, it will ultimately result in more devoted subscribers and viewing, the report further added.

READ: Netflix Password Sharing Comes To An End In India; What Should You Do Now?

Disney previously had an easier approach to device login restrictions in the hopes of attracting more users who would later choose to purchase their own accounts. However, in response to growing concerns about password sharing and the necessity to maintain revenue growth, the company is taking steps to solve this issue.

India has emerged as a crucial market for streaming services, with platforms like Disney+ Hotstar, Netflix, Amazon Prime Video, and JioCinema gaining immense popularity. According to estimates by Media Partners Asia, the Indian streaming sector is projected to become a $7 billion market by 2027, a Reuters report stated.

READ: Netflix Adds New 'Personalised Tab' For iOS Users; Android Roll-Out Next Month; Know What It Is?

According to a report citing industry data, Disney's Hotstar dominated the Indian streaming market, claiming a 38% viewership share between January 2022 and March 2023. Rivals Netflix and Prime Video each had 5% of the market during the same time period.

However, the company has not announced any official statement about the decision and it will be interesting to see how Disney shapes its password sharing crackdown.