• Source:JND
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Nothing, a London based consumer tech company has today announced the appointment of Himanshu Tandon as Vice President Of Business for their sub-brand - CMF by Nothing. In this new position, Tandon will lead CMF’s worldwide strategy, growth and go-to-market execution, in a major development as the company grows globally.

CMF’s Growing Role in Nothing’s Global Expansion

The news comes soon after CMF moved its marketing activities to India, as the country continues to grow in stature as a global base for Nothing. “Given India’s consumer electronics wave and significant influence over Gen Z and millennial populations, this move places CMF at the forefront of one of the world’s fastest-growing tech ecosystems.

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Himanshu Tandon’s Experience and Achievements

Himanshu Tandon, with over eight years of experience in the smartphone industry, joined Nothing after serving as POCO India Country Head - which gave him invaluable exposure in the Indian smartphone market.

His leadership earned him multiple recognitions, including:

  • Times 40 Under 40
  • Tech Personality of the Year 2023
  • Economic Times Most Promising Leader of Asia

These accolades highlight his ability to foster brand growth, build market trust, and forge meaningful connections between consumers.

Leadership Statements

Sharing his thoughts on the appointment, Carl Pei, CEO of Nothing, said:

“CMF brings innovation and thoughtful design while delivering an uncompromised experience in a segment where shortcuts have been too common. The market response has been overwhelmingly positive, highlighting the brand’s potential. Himanshu’s proven success in the industry makes him the ideal leader to drive CMF forward. His strategic insight and deep knowledge of the industry will be instrumental in shaping CMF’s next phase of growth.”

Adding to this, Himanshu Tandon, VP of Business of CMF, expressed his excitement:

“Nothing has been one of the most exciting and disruptive forces in the tech industry over the last decade, standing out for its design innovation and willingness to challenge the status quo. What excites me most about CMF is how it has evolved into a brand that genuinely speaks the language of today’s youth. In this role, my goal is to help CMF become a cultural keystone for Gen Z and young consumers worldwide.”

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Final Takeaway

With Himanshu Tandon coming on board as VP of Business, Nothing is doubling down its efforts to build CMF as a global brand for the youth. His experience in building strong brands and scaling is invaluable in helping us establish a brand footprint in the consumer tech space.

With CMF's continued growth – at its helm, the leadership transition represents a transition into the next era of global expansion, importance to culture, and relevance among Gen Z and youth globally.