Perplexity Launches A New AI Shopping Experience With Personalised Recommendations

Perplexity has entered the AI shopping arena with an innovative tool designed to make purchasing decisions feel more natural and naturalistic. Instead of browsing endless lists or scrolling through pages full of junk, just explain what you need—much like you would when speaking with a friend—and Perplexity tailors its recommendations according to your lifestyle needs, providing smarter, cleaner results than are typically found when online shopping. The goal here is simple: give users smarter results without the usual frustration associated with shopping online.

A More Personal, Conversation-Led Shopping Flow

What this new feature really does is take away the guesswork. Perplexity listens to your context and then surfaces focused product cards instead of the typical wall of thumbnails. Each card highlights the key details you’d actually care about, backed by specs and insights pulled from real reviews. The experience feels more like guided research than a generic comparison list.

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Instead of typing stiff keywords, you can explain what you need the way you’d text a friend:

“I need a winter jacket for San Francisco—something warm but not too bulky.”

“Suggest a laptop for a college student who does graphic design and gaming.”

“I want noise-canceling headphones that are good for long flights.”

Perplexity's AI uses your context, including weather, lifestyle, and real-life scenarios, to recommend products tailored specifically for you versus mass consumption. This represents the key differentiation: personal relevance over generic rankings.

Seamless Checkout Through PayPal

Perplexity has partnered with PayPal in order to make their checkout experience smoother for customers, reducing friction during the purchase process and providing a familiar shopping experience that's free from uncertainty and scams. Perplexity asserts this arrangement benefits both shoppers and sellers by maintaining a trustworthy experience.

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Availability

At present, this new shopping feature is only available to users within the US and works across desktop, web, and mobile apps; mobile app support will come later on in its rollout. As its rollout continues, this could quickly become one of the more practical uses of AI for everyday consumers.

Final Thoughts

Perplexity's new approach to shopping represents an innovative shift away from cluttered search results and toward personalized discovery, providing clarity to categories that usually require deep research while keeping checkout straightforward. If the company expands this beyond US markets and onto mobile, this could quickly become the go-to tool for those seeking smarter buying decisions powered by AI.