- By Prateek Levi
- Wed, 08 Jan 2025 06:30 PM (IST)
- Source:JND
POCO X7 Release: POCO India has joined forces with the Bollywood superstar Akshay Kumar as he will be the brand ambassador of the highly anticipated launch of the POCO X7 series. Last year, Hardik Pandya represented the brand for the POCO X6 series, but this time, the company has tapped into Akshay’s fearless energy and mass appeal to represent its “Made of MAD” philosophy. His association is a perfect fit for the X7 series campaign, “Xceed Your Limits,” which encourages users to challenge the norms and aim for the extraordinary.
POCO sees this partnership as a strategic move to accelerate its growth and solidify its position in India’s tech market. The brand is ready to take the next step forward, with Akshay Kumar who will surely amplify its reach ahead of the X7 series launch on January 9th at 5:30 PM, promising an experience that will surely captivate and excite its die-hard fans.
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Himanshu Tandon, Country Head at POCO India, expressed:
“At POCO, we’ve always embraced bold choices that reflect our vision of delivering innovative technology and empowering the next generation. Akshay Kumar’s fearless persona and mass appeal make him the perfect fit for a brand that thrives on breaking boundaries and redefining value. His partnership, coupled with the X7 series launch, highlights our strategic focus on scaling new heights and delivering transformative experiences as we gear up for an exciting 2025.”
Bollywood’s iconic actor, Akshay Kumar, shared his thoughts on the collaboration:
“Partnering with POCO is an exciting new chapter for me. I’ve always admired brands that dare to be different, and POCO’s fearless approach to innovation and its ‘Made of MAD’ philosophy truly resonate with my personality. The X7 series campaign, ‘Xceed Your Limits,’ reflects the energy and determination I believe in—pushing boundaries and striving for excellence. I’m thrilled to be part of this journey as POCO inspires India’s youth to embrace bold choices and redefine possibilities in technology.”
With Akshay Kumar now at the helm, POCO is set to make a strong mark as it launches the X7 series.
POCO X7 Series expected specs
The Poco X7 series is expected to bring powerful specs, with the standard Poco X7 featuring a MediaTek Dimensity 7300-Ultra chipset, up to 12GB of RAM, and 512GB of storage. Meanwhile, the Pro variant will likely pack a MediaTek Dimensity 8400-Ultra SoC. Both devices are rumored to run on Android 15 with HyperOS 2.0.
The regular Poco X7 is anticipated to feature a 6.67-inch AMOLED display offering 1.5K resolution and a smooth 120Hz refresh rate. It may also support HDR10+, TÜV Rheinland eye care certification, and be protected by Corning Gorilla Glass Victus 2. On the other hand, the Pro model could sport the same-sized display but with CrystalRez technology, a 2,560Hz touch sampling rate, and a blazing 3,200 nits peak brightness.
In terms of cameras, the Poco X7 is expected to house a 50MP primary camera with OIS and 2x optical zoom, while the Pro variant might upgrade to a 50MP Sony IMX882 sensor with an f/1.5 aperture, OIS, and the ability to record 4K video. Additionally, the base X7 model could feature a 20MP front camera.