Vivo is preparing to step into the mixed reality space with its first headset, a product that bears clear inspiration from Apple’s Vision Pro. The company has confirmed that the new device, officially called the Vivo Vision Headset, will make its debut in China on August 21 during an event that will also highlight its imaging technology.

A familiar visor-style design

The teasers released by Vivo show a sleek visor-style headset with a metal build and embedded displays sitting behind the front glass panel. This design language closely mirrors Apple’s Vision Pro, which has quickly set the tone for premium mixed reality hardware. One detail that stands out in Vivo’s version is a crown-like dial on the side, expected to control the level of transparency through the visor depending on what’s being viewed.

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The device also appears to feature a supportive headband, allowing it to rest comfortably while keeping the wearer’s hands free. While not radically different in concept, Vivo seems to be emphasising refinements that could improve day-to-day comfort.

Comfort and usability at the core

One of the major criticisms of Apple’s Vision Pro has been its weight and limited comfort during longer sessions. Vivo has hinted that its Vision headset will offer a lighter design aimed at reducing fatigue, which could make it more user-friendly for extended use.

Alongside the build, the headset is rumoured to support three-dimensional interactions and gesture controls, continuing a trend of natural input methods rather than relying heavily on controllers. If executed well, this could make the experience more intuitive and accessible.

Premium device, niche rollout

The Vivo Vision headset is unlikely to target the mass market. Instead, much like Apple, the company appears to be positioning it as an experiential product designed to showcase its innovation rather than push for immediate large-scale adoption.

Reports suggest that Vivo may introduce a reservation system that allows users to test the device by paying a partial booking fee before committing to the full price. This strategy signals that the company is keen on creating exclusivity and hands-on awareness rather than aiming for volume sales in its early stage.

The big hurdles ahead

While the hardware design looks promising, challenges remain. Battery life continues to be a weak point for most extended reality (XR) devices, and it will be crucial to see if Vivo can overcome this limitation. Additionally, the software experience will be critical. A polished, reliable operating system could define whether the headset becomes a serious competitor or remains a niche product.

Global expansion is unlikely for now

For now, the Vivo Vision headset will remain exclusive to China. Markets like India are less likely to see this premium model anytime soon. Instead, Vivo may look at affordable AR smart glasses for global markets as a more practical alternative to showcase its extended reality ambitions.

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Conclusion

The launch of the Vivo Vision headset highlights how quickly Apple’s entry into the XR space has influenced competitors. While Vivo’s product echoes the Vision Pro in design, its lighter build and gesture controls could give it an edge in comfort and usability. However, much will depend on how the company tackles software and power efficiency — two aspects that have defined the success or failure of devices in this category.