- By Prateek Levi
- Wed, 16 Jul 2025 10:37 PM (IST)
- Source:JND
X (Twitter) Subscription: If you’ve been thinking about subscribing to Elon Musk’s X (formerly Twitter), now might be the perfect time to act. In a bold move to boost user adoption in India, X has significantly lowered the prices of its paid subscription plans—across the board.
Whether you're eyeing the Premium, Basic, or top-tier Premium Plus plan, the pricing overhaul makes these services much more accessible in one of the platform’s fastest-growing markets.
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Premium Plan Gets Nearly 50% Discount on Mobile
The premium tier has seen the steepest price cut on mobile. Subscriptions through the app will now cost ₹470 per month—down a massive 48% from ₹900. If you subscribe via the web, it’s even cheaper: ₹427 per month, compared to the earlier ₹650. The difference comes from commissions charged by app stores, which often make in-app purchases costlier than direct web payments.
Basic Plan Now at ₹170/Month, Annual Plan Also Slashed
The more budget-friendly Basic tier hasn’t been left out either. Its monthly price has come down from ₹243.75 to ₹170 which is an effective cut of 30%. For users who prefer annual billing, the yearly rate is now ₹1,700, down 34% from ₹2,590.48. While this tier doesn’t include the coveted verification checkmark, it does offer handy features like post editing, longer post formats, background video playback, and media downloads.
Premium Plus Sees Big Drop Too
Even the Premium Plus plan—which includes an ad-free experience, the ability to publish full-length articles, and access to Grok 4 (X’s advanced AI assistant)—has gotten cheaper. Web consumers will now shell out ₹2,570 per month compared to ₹3,470, while mobile subscribers get a drastic reduction from ₹5,100 to ₹3,000.
A Strategic Push for Growth in India
With this aggressive price revision, it's obvious X is looking for serious growth in India. The service is targeting the huge digital user base within the country by increasing the appeal and affordability of its paid offering.
As competition heats up—particularly with competitors such as Meta and OpenAI also examining their own premium models—X appears determined to take a larger piece of India's fast-growing online population.