X (formerly Twitter) could soon introduce its TV app to let viewers watch long-form videos on Smart TVs, Elon Musk confirmed the update on the microblogging platform. It could be an attempt to take on the popular video streaming platform YouTube and an effort to divert resources towards video. Citing a source from X, Fortune reported that the app could arrive for Amazon and Samsung TVs.

As per the report, the app could launch next week and will likely look "identical" to YouTube TV. According to Musk, the "coming soon" solution aims to "allow users to watch long videos in comfort on their big screen TV," which is among the platform's efforts to make the site more attractive for advertisers and content creators.

Also Read: Elon Musk's X Introduces 'Articles' To Let Users Post Long Format Content With Images, Videos And More; Details

Musk also shared that users can "already use Apple AirPlay to play videos from your phone to your TV". Apart from YouTube, X also aims to take on streaming platform Twitch, messaging app Signal and public forum Reddit in the future, the source told Fortune. The new strategy comes after the rebranding to X from Twitter and the mission to make an "everything" app.

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Besides videos, the company also stresses calling, banking and shopping avenues. The significant tweaks for videos include infinite scrolling on the immersive player. The company is reportedly experimenting with podcast tools. In a recent update, the company also announced articles for long-form writing.

Also Read: X Video, Audio Calling: Free Users Can Now Call People On Elon Musk's Platform Like Premium Accounts; How To Enable

Premium+ users and Verified Organisations can use the Articles feature from the sidebar on the web. It offers a variety of formatting options "including bold, italic, strikethrough, bullet points and numbered lists." Users can also embed photos and videos to enhance storytelling. These articles appear in the Articles tab of a user and as posts in the followers' timeline. It is available globally. You can read more on this here.


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