• Source:JND
Add as a preferred

For years, YouTubers relied on subtitles or had to maintain parallel channels to reach viewers in different languages. That is no longer the case. YouTube has finally released its multi-language audio feature to all creators globally, allowing them to include several audio tracks in one video.

How It Works

The feature was announced in a YouTube blog. The feature, which had been testing since early 2023 with creators such as MrBeast, Mark Rober, Jamie Oliver, and Nick DiGiovanni, is now available to all. Creators are no longer required to upload individual videos for different languages but can instead upload alternate audio tracks directly through the Subtitles Editor tool. Extra tracks can even be uploaded to previous videos, saving time and effort.

ALSO READ: OnePlus 15 Leak Hints At 165Hz OLED, Snapdragon 8 Elite 2 And Android 16

Not AI—Manual Upload Required

Unlike with auto-generated dubs, this feature won't automatically generate dubbed tracks. The creators will have to record or set up the translations themselves and upload them. Sure, this does constitute some additional work, but it does enable better-quality, more natural-sounding dubs than machine translation.

Easy for Viewers

For the viewers, language switching is a smooth experience. All they need to do is click on the Settings icon on the video player and choose Audio Track, then select available languages. YouTube will attempt to match the track to the viewer's language preference by default.

Early Results and Benefits

As YouTube says, the returns are already encouraging. Creators experimenting with multi-language audio reported over 25 per cent of their viewing time coming from beyond the main language audience. In Jamie Oliver's instance, views allegedly doubled after embracing the feature.

To go along with this, YouTube is also introducing localised thumbnails, so video covers are presented in varied languages based on the viewer's preferences.

ALSO READ: Galaxy S26 Ultra Could Debut With Same 50MP Zoom Lens As S24 Ultra, Leak Suggests

Why It Matters

Previously, creators had to resort to expensive third-party dubbing services. With this built-in feature, YouTube is making global content availability much easier, potentially creating new business opportunities for creators and making content more accessible to audiences in their own language.