- By Ashish Singh
- Thu, 18 Apr 2024 10:39 AM (IST)
- Source:JND
Kia, a well-known South Korean automaker, won the Car Design Award 2024 for 'Brand Design Language'. Kia introduced its new design philosophy, 'Opposites United,' in 2021. The design concept is built on tension, harmony, and dynamism, with the goal of generating new perspectives and ideas inspired by the opposing forces encountered in daily life.
One of the latest Kia vehicles that has recently drawn attention for its exceptional design is the EV9. Two of the top three automotive honours in the world, "2024 World Car of the Year" and "2024 North American Car, Utility and Truck of the Year," have been bestowed upon it. Kia also won, with EV9 winning the coveted Gold at the iF Design Awards.
"Embracing the spirit of Opposites United, Kia Design tries to harness the power of design to shape a future of mobility that is both innovative and sustainable; one that tries to make people's lives easier and better," said Karim Habib, Executive Vice President and Head of Kia Global Design.
"This award recognises the passion and dedication of countless individuals of our worldwide team who strive to change the industry via relevant and meaningful design. We are grateful that we are a brand that understands the significant impact that design can have, and that we prioritise sustainable, user-centered design," Karim remarked.
Kia has established a reputation for communicating consistent design orientations by delivering unique product designs that align with the "Opposites United" design concept. Kia's cars include design principles and customer value in line with its objective to provide environmentally friendly mobility solutions.
The Car Design Award was established in the 1980s and has since become a worldwide recognition for the design teams behind the greatest concept cars, production cars, and overall design language available. Ten production cars and ten concept car ideas from the previous year, along with the design language of just five brands, are chosen for consideration as finalists by the jury, which is made up of writers from internationally recognised automotive and design journals.
During Milan Design Week this year, the ADI Design Museum in Milan hosted a ceremony to reveal the winners of the 2024 Car Design Award. The Milan Design Week has already started and will go on till April 21.