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BLACKPINK Jennie is set to take the world by storm once again with her upcoming single, Mantra. The Kpop sensation, who made waves as the first BLACKPINK member to debut solo with her hit track SOLO under YG Entertainment on October 10, 2018, is ready to show what her new mantra is all about. With SOLO, Jennie established herself as a fierce, independent artist just two years after BLACKPINK’s debut in 2016. Since then, she’s been known for her distinctive aura and versatile artistry.

With Mantra, Jennie continues to showcase her evolution, especially as she steps into a new chapter in her career. After leaving YG Entertainment, she founded her own company, ODD ATELIER, and signed with Columbia Records, signalling a new era of independence. Fans are eagerly anticipating what she has in store, as her latest teasers have already sent shockwaves across the internet.

On October 1, Jennie previewed her upcoming single Mantra with a sultry teaser. Sporting stunning pink hair, a lip piercing and a fierce persona, Jennie’s bold transformation left fans in awe. The clip shows her biting a cherry and radiating confidence, hinting that her new song will embody an unapologetic and fearless vibe. She also unveiled some of the song's lyrics, which speak of liberation and assertiveness: “It’s not that deep/ I’m not that drunk/ Sometimes girls just gotta have fun.”

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Jennie’s lyrics have already sparked curiosity, with many interpreting them as a subtle diss aimed at haters who have criticized her social life and outgoing nature. In one line, Jennie defends herself and her friends: “Me and my sis we’re too attached/ It’s not that deep/ We’re not that dumb.” This lyrical snippet has left fans buzzing, as it suggests that Mantra is more than just a song—it's a statement of self-empowerment.

Adding to the excitement, Jennie revealed that Mantra will officially release on October 11, 2024. Her recent teasers, including one posted on August 30 with the text “PRETTY GIRL MANTRA,” and a September 25 teaser featuring “CALLING ALL PRETTY GIRLS,” have only fueled the anticipation. Jennie’s eye-catching waist and shin tattoo, which reads Mantra, is another clue that the single is deeply personal, reflecting her journey and evolution as an artist.

 
 
 
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Fans can’t help but admire Jennie’s clever marketing and ability to keep them hooked. Her last solo track, You and Me, released in October 2023, also made waves, proving her staying power as a soloist. Now, with Mantra, Jennie is set to redefine her solo career and leave an indelible mark.

As she gears up to release Mantra, fans are already speculating about what Jennie’s new mantra truly is. Whatever it may be, one thing is certain—it’s bound to be infectious and empowering. Till then enjoy Jennie being a shining SOLO!

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