- By Bornika Das
- Thu, 27 Nov 2025 12:32 PM (IST)
- Source:JND
Black Friday 2025: On November 28, Black Friday 2025 will be celebrated, following Thanksgiving in the United States. Black Friday officially kicks off the crucial holiday shopping season. It is that time of the year again when the retailers worldwide prepare for the biggest shopping sale of the year. The Friday after Thanksgiving is not just for recovering from a turkey coma for Americans, but for the thrill of the first major sales of the Christmas season. Although Black Friday falls on Friday, that is, November 28, deals have already begun dropping and will run through Cyber Monday on Monday, December 1 and into the following “Cyber Week.”
Black Friday not only launches Christmas shopping but also gives unbeatable offers on electronics, fashion and home goods for shoppers worldwide. On this day, retailers substantially lower prices to lure customers into their stores. But have you ever wondered why Black Friday is celebrated after Thanksgiving on Thursday and offers the biggest sale of the year? Here’s everything you need to know about Black Friday.
When Is Black Friday 2025?
Black Friday 2025 is celebrated on November 28, a Friday. As the digital and in-store worlds collide, it creates a perfect opportunity for bargain seekers everywhere.
What Is Black Friday?
Black Friday is traditionally known as the Friday immediately after Thanksgiving in the United States, marking the unofficial beginning of the holiday shopping season. Although the term now carries a certain commercial weight, its history and the origin of the name date back to the 1960s in Philadelphia. Police used the term “Black Friday” to describe the traffic jams and chaos downtown the day after Thanksgiving as hordes of people flooded into the city. However, the retailers re-invented and rebranded Black Friday by the 1980s with a positive spin, saying that businesses finally moved from financial losses ‘in the red’ into profits ‘in the black.’
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Due to the massive participation by online and offline retailers, Black Friday is considered to be the BIGGEST SALE of the year, thus shaping consumer behaviour and retail strategies across the globe.
Why Is Black Friday Celebrated (Image Credits: Canva)
What Is The Significance Of Black Friday?
The significance of Black Friday not only lies in the discounts but the fact that it determines consumer behaviour and retail trends worldwide. It sets the tone for the year-end shopping, influences inventory strategies and even determines what will be hot sellers during Christmas and New Year.
During this time, the e-retailers optimise their websites, target the supply chains and put the customer service teams on high alert. For shoppers, it's the perfect occasion to buy everything from big-ticket electronics to wardrobe staples at minimal prices.
Why Black Friday Is The Biggest Sale Of The Year?
Black Friday marks the biggest sale of the year owing to the large scale of participation, depth of discounts and variety of products. From smartphones and laptops to high-end fashion and home appliances, almost every retail company drops the price of its items. Brands strategically introduce limited-time offers to create urgency, driving record-breaking purchase volumes.
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For consumers, the appeal lies in buying essentials and luxury items at the lowest possible prices of the year. Black Friday 2025 is ready to shape consumer decisions and define retail strategies across platforms. As it is celebrated just before the holiday season, it provides an ideal opportunity for consumers to plan purchases, explore new launches and make the most of reduced prices across online and offline stores.