boAt, the India-based audio wearable brand has introduced an all-new advertising campaign trolling iPhone makers. The new campaign named Don’t be a Fanboy aims to position itself as a powerful alternative to the premium earwear brand.
The company flooded its social media platforms with posts, including a new advertisement featuring a family of hardcore Fanboys (Apple users) and a boAthead member. The conversation simply reflects a subtle criticism of the family's loyalty to legacy features and products, while the advertisements highlight the virtues that the less-than-a-decade-old company provides.
The new campaign already grabbed a lot of eyeballs from the users and the social media is full of opinions, trolls and memes. Overall, it got mixed reactions and seems to be a strategic move to target the premium tech brand which has a monopoly in the Indian market along with other countries on the globe.
With this new campaign with wit and creative marketing, the brand got a lot of attention from the people on social media. The users are already coming up with views on the platforms and sharing their thoughts on the difference between premium and affordable earbuds. This shows that the brand was able to spark conversations and generate interest among all the potential customers.
Recommended For You
READ: iQOO Z9 5G Review: 'Nothing' To Worry About
“Apple AirPods cost 10k vs boat earbuds cost 2k. Apple stopped doing innovation 10 years ago, all their features are copied from previous generation Android phones,” a user wrote on social media.
“Apple is not only about Air pods or speakers. It is audio engineering used inside. Much a soothing Dobly Atmos level sound. If Boat can beat that!! we can consider. First make the sound quality, at least even to beat JBL,” wrote another.