Rashmika Mandanna And Katrina Kaif were among the recent names highlighted in the media for a deepfake video and image that appeared on several social media platforms. The development awakened the discussions around the need for AI-centric regulations and the ill effects of the evolving technology.
Adding fuel to these requirements, a 2023 State Of Deepfakes report from US-based Home Security Heroes revealed some shocking facts that everyone who uploads photos and videos on social media sites should be aware of. The survey categorised 98 per cent of deepfake videos online as porn, with women being the victims in 99 per cent of the cases.
A total of 95,820 AI deepfake clips in 2023 represents a 550 per cent uptick compared to 2019. There were more astonishing revelations in the detailed research. Here are some of them for more context.
With a share of 53 per cent, South Korean individuals are among the largest victims of deepfake pornography. (Image:Unsplash)
Deepfake Video Content In 2023
Home Security Heroes added deepfake videos were discoverable in seven of the top 10 adult websites. Moreover, the report noted a 464 per cent rise (compared to 2022) in 2023 (from 3,725 to 21,019) when it comes to the generation of new deepfake porn. It said individuals featured in deepfake clips work in the entertainment industry in 94 per cent of cases (singers - 58 per cent, actresses - 33 per cent and social media influencers - 3 per cent), making it the most targeted sector.
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Which Country Is The Most Affected By Deepfake Content?
With a share of 53 per cent, South Korean individuals are among the largest victims of deepfake pornography. At two and three positions are America (20 per cent) and Japan (10 per cent). Indians stand in the sixth place with two per cent targets.
Why Are Deepfakes Rising Lately?
The report noted that the increasing evolution of Generative Adversarial Networks (GANs), a machine learning model (according to TechTarget) and other AI software tools for face swapping and video manipulation are among the reasons for this unprecedented rise of AI-generated sexual content.
For safety, social media users must exercise caution while sharing their photos and videos online. (Image:Unsplash)
What It Takes To Make A Deepfake Video?
As for video generation, the firm added that it takes under 25 minutes to make a 60-second adult video for free using a "clear image".
AI Fake Videos: How To Stay Safe?
Social media users must exercise caution while sharing their photos and videos online. If applicable, limit the reach of high-quality images to a trusted audience. Secondly, use strong passwords for your smartphone and other gadget accessories that store your personal photos and videos.