Instagram Threads: After A Ravishing Start, Threads Traffic Is Now Down By 75 Per Cent; Know The Cause

JE Technology Desk: Threads, a Twitter rival launched by Meta in over 100 countries, was in the news for its record-breaking downloads across the globe. But the app is now struggling to sustain that pace as the traffic has slumped by 75 per cent since its launch on July 6, according to Sensor Tower, a market analytics firm.

Further, Mint, citing SimilarWeb data, reported the average time a user spends on the Meta-owned text-based app has tumbled to 4 minutes (19 minutes earlier) on iOS. Similarly, on Android, this has been reduced to 5 minutes (against 21 minutes earlier) on Android.

Also Read: Personal Chats On! DMs Facility To Debut On Instagram Threads Soon, Hints Leaked Document

Threads clinched the title of becoming the fastest-growing app in history, surpassing ChatGPT, the viral AI language model of OpenAI, with over 100 million active accounts on the app within five days of its release. Further, citing Data.ai Intelligence, the report added that the app witnessed over 184 million downloads across the globe.

Some of the reasons for the declining trajectory of the app include the lack of differentiation from other Meta apps. While Twitter has been a popular space for political and hard news, Threads aims to go the opposite route and focus on other avenues to make it popular via images and other media content. In the latest attempt to tackle spam accounts, the company is also considering rate limits (similar to Twitter), which can backfire for a growing platform.

Also Read: Threads To Soon Get Following Feed, Post Edit Option And More Features, Confirms Head Of Instagram

Advertised as 'Twitter Killer' by many, the app that heavily rely on Instagram till now, be it signups or account deletion, was launched amid the craze of Elon Musk's platform imposing restrictions on its platform for users across the globe. Musk announced post-reading limits and account-walled the platform to stop AI companies from scrapping data. In the latest move, to tackle bots and spam, the company announced limits for free users on the DMs they can send in a day. More on this here.