• Source:JND

Instagram is rolling out a new feature called “Your Algorithm” that gives users more control over the Reels suggestions in their feed. The tool lets users see what topics influence their recommendations and adjust them based on what they actually want to watch, making the Reels experience feel more personal as interests change. The feature is currently available in the U.S. and will expand globally in English soon.

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Your Algorithm appears directly inside the Reels tab. While watching a Reel, users will notice a small icon in the top-right corner resembling two lines with hearts. Tapping it opens the Your Algorithm panel, which shows a short summary of what Instagram believes are your top interests based on recent activity and AI-generated insights. Categories may include creativity, sports, fashion, food, or any content users interact with the most. Users can even share this summary as a Story, similar to Spotify Wrapped.

Below the summary, users find the main control section. Instagram lists the topics it thinks users are interested in, allowing them to choose which topics to see more of or mark the ones they want to see less often. Reels suggestions update based on these choices. If a preferred topic isn’t listed, users can type it in manually, giving precise control over their feed beyond broad categories.

Instagram says this is the first step in giving users clearer control over their feed. Currently, Your Algorithm only affects the Reels tab, but the company plans to extend the feature to the Explore tab and other areas of the app in the future. The goal is to let users shape their overall Instagram experience rather than relying entirely on automated recommendations.

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This update highlights Instagram’s push toward a more personalised, user-driven content experience, giving people a direct say in what appears in their feed and helping the platform stay relevant as user interests evolve.


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